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Trade Show Marketing

Updated on June 2, 2010

Most businesses want to expand the knowledge of their product and gain new clientele, one of the ways to do this is by exhibiting at trade shows. The primary objective of doing this is to get product and brand awareness and recognition. A lot of preparation is done leading up to an exhibit. Trade show marketing is usually taken place several months before the actual show. This allows enough time for the concept ideas and preparation for the exhibits, displays and demonstrations. Keep in mind that you want to pick the right show to display your product. For example, if you are selling pet supplies, you wouldn’t set up a booth at a trade fair promoting fashion.

Word of mouth is a great marketing tool. Spread information to customers, both potential and existing, about the event so that it will be known that you will be present at the trade show.

Floor space is rented out to clients, so make sure that your budget is well within range for the area of floor space you would like to rent. Even if you are tight on a budget, coming up with a brilliant, eye catching display will make up for the small floor space. Professional promotion companies can come up with marketing strategies if you don’t have an advertising department of your own.

There are many strategies businesses use to gain recognition at trade shows. Some offer special promotions where cars or holiday packages can be won, others use giveaways with the product name or logo on it to remind customers of the products existence as time passes.  Even community groups like Real Estate Marketing focus on trade shows as a way to grow their business.  Marketing only goes a long way, for the total package to ensure customers are fully aware of your product; you need to ensure that your marketing staff is fully trained and knowledgeable about the products that they are endorsing.


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      Kayla Moosik 7 years ago

      You don't mention mobile exhibits. Have you tried one of these out yet or seen one?