ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

Marketing Through Twitter

Updated on August 4, 2012

New Age Marketing with Twitter

There are reasons why one would be encouraged to post messages of what they are currently doing. Of all the varied reasons, one of the most valid ones is market research. Social media has redefined the way products and services are marketed. With marketing and PR strategies assuming great significance in any business plan, marketers always look for better and quicker results. Although social media is relatively new in terms of its online presence, social sites like Twitter are avenues that marketers can explore in their quest an alternative marketing tool.

Twitter has a large following from the marketing fraternity today. After an initial spurt of cynicism, even marketers from the old school have found their way to the Twitter classroom. It encourages users to post messages on what they are currently doing, their views about products and services, and just about anything else they can think of. The upside is that there are a significant number of people reading these posts. So, if you have a product and people are talking (tweeting in Twitter terms) about it, chances are that knowledge of your product could spread in the blink of an eye. Yes, thousands could be instantly exposed to your product. If you start to tweet, and you decide on promoting your product with a special offer, you can spread the message through Twitter in a matter of minutes.

Keep contributing

Every Twitter gathers a following who in turn add to their followers, so the list just goes on and the network grows bigger with each new tweeter. The number of people exposed to your updates also continues to grow. So much for viral marketing! As with every strategy, there are a number of do’s and don’ts for when you begin twitting. Your ‘fan base’ or followers on Twitter need to keep up their interest level in what you are doing. Therefore, posting regular updates is essential or else every follower will lose interest and stop following you instantly. This is an easy task considering the fact that it can be achieved in 140 characters (the message length that Twitter allows).

Respect your followers

Followers begin to build up a relationship and will trust you more once you’re in regular contact with them. So, do this diligently or else kiss your ‘twits’ goodbye. In return, you need to answer every query they might have. After all, you are gaining a lot of market research from them, so learn to respect them well. The answer to your marketing strategy lies in their tweets. You get to know exactly how they perceive your product or service.

Links aren’t the only answer

In your enthusiasm to gain marketing knowledge, don’t make the mistake of merely posting links or offers on Twitter. Followers don’t usually take a liking to this, and will treat it the same way they do with unsolicited emails. That’s right, straight into their spam box. Content has always been king, so make sure that is what you treat your followers too. Your advertising pitch should be to the minimum. Make your last tweet of the day the best. Use this to link to your product so that followers will get a chance to read what you have to say and start re-tweeting your posts.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
    CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)