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Types of Communication Model
Communication experts and scholars have described different models for communication. These models are highlighted below:
- Aristotles Model: Such model has been developed by the greek philosopher Aristotle. Where three elements of communication have been identified clearly, which are : (a) Sender (b) Message (c) Receivers
When sender sends any message to the receiver, communication starts in the theme of such model. Here the response of the receiver is not focused and therefore it is known as one way communication model.
- New Comb’s Communication Model: New Comb has given a triangular communication model. According to him, if any third party exists between sender and receiver then he (third party) would like to affect the communication. The main theme of this model is that sender and receiver relies upon third party to communicate instead of communication. Here both the parties which are concerned should establish trust upon the third party. If any two parties among AB and C want to communicate by taking the help of another party when they need harmony and confidence to each other. Otherwise communication will be hampered.
- Thayer’s Organizational Model: Thayer in his model clearly stated that an individual can influence the organizational structure through his communication process. He has mentioned four aspects which affect the communication process between sender and receiver, which are:
(b) Inter personal
- Circular Model: This model highlights two way communications. Here the response of the receiver is given importance. So, sender always anticipates feedback from receiver. Therefore the receiver of the message reacts in the context of the message forwarded by the sender. As a result, communication is completed.
- Shannon-Weaver Model: This model shows the transmission of a message from a source to the destination. The sender initiates communication based on thoughts and transmits information through selected media to the receiver. On the basis of the received message the receiver transmits his emotion and feeling as a feedback. During communication process there is a noise which influences and affects the whole communication. Such model gives importance on two way flow of communication and therefore helps to measure the effectiveness of communication.
- Modern Communication Model: Due to the development in communication system such model has been arrived adding some more important matters. In this model, sender prepares communication in a planned way and sends message to the receiver through an appropriate podium. When receiver reacts, communication process is performed. Such model is shown below:
(a) Transactional model,
(b) International model,
(c) Linear model,
(d) Berlo’s model,
(e) Exchange theory model.