ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Underrated Marketing Strategies

Updated on March 16, 2010

Finding Lucrative Marketing Strategies

There are plenty of great marketing strategies out there that can be tapped into to effectively establish beautiful results for your online business. Be warned that over-using these strategies may cause your website to be banned from search engines like Google. But then again, Google bans everyone for unnecessary reasons, but it would be best if you played it safe. Use it little at a time and you should start to see results.

These strategies are everyday things that you see online. The average person would just look at it as internet content, but the marketer will look at it as an opportunity to expand their advertising methods. Many people are blind to the opportunities in front of them, so I will be exposing some of the best ways to market your products and services online.

 

Mailing List

Ever have an eBook sent to your email address? How did that marketer get ahold of your email address? Most likely they had you opt-in to receive their eBook via email, in the process obtaining your email information. Congratulations, you are now apart of their mailing list.

This is a very important marketing strategy. Building a mailing list could be what you need to end all the hassle of internet marketing. The reason mailing lists are extremely valuable in the world of internet marketing is because you have a list of people who are there only to view and purchase your content. They arent visiting your website by accident, they opt in because they want to know more about what you have to offer.

With a mailing list, you get to sell products multiple times to the same customers. Offering great products and services will bring them back for more, time and time again. Its one of the easiest ways to sell your product, but one of the most difficult marketing strategies because of the effort it takes to create that large mailing list.

The best way to create a large mailing list is by offering a premium product free of charge for a limited time. This will have people rushing to get their hands on your product, in return giving you their email address so you can send them your product. It’s an even trade. There may not be any upfront payments, but the earnings in the future are well worth it.

 

Signature Block

This method goes along nicely with your mailing list. A signature block is the small text block area you see at the bottom of an email you send or receive. Inside these signature blocks, you can advertise your product to everyone that you send an email to. Using signature blocks has to be one of the easiest methods of advertisement online today.

In order to see success with your signature block, you must leave an attractive message. You can’t just leave a two work signature block and expect people to click on the link(s). You have to give a message that brings in visitors. Remember, visitors are the lifeline of your business. Do not throw a sales pitch. It will only cause them to ignore your signature block, or maybe even cause them to unsubscribe from your mailing list.

The only problem that occurs with many people who decide to use signature blocks to advertise their products and services is the lack of email addresses to send to. Without anyone to send emails to, you can’t possibly generate any form of traffic because there are no people to read your signature block. Build your mailing list (the most important marketing method) and you should be able to utilize your signature block properly.

 

Example of Signature Block
Example of Signature Block

Video Marketing

All the methods listed here can be done free of charge. Of all methods listed, video marketing is the most secure way to generate traffic and expose your products and services to the world. Multimedia is powerful these days. Take advantage of videos to bring more customers to your campaign.

There are many websites that you may host your videos on, waiting to bring potential customers to your webiste. If a person has no interest in what you have to offer, they wouldn’t be watching the video would they? Look over websites like Youtube and see how many people post videos to advertise their websites and affiliate links. Do they see success from their video campaign? Of course they do.

The great thing about videos is there is no duplicate content penalty. This means you can submit your videos to all video streaming websites on the internet. Amongst popular video websites includes Youtube, Metacafe’, Flixya (blogs, photos, videos, adsense, etc.), and more. The list is too large to complete. Simply search for video streaming websites and youll be earning more money in no time.

A great way to advertise your product using videos would be by giving free resell rights to your videos. This will let people publish and sell, or simply give away; bringing a stampede of traffic to your products and services. It’s a viral marketing method, with a more literal meaning to the term “word of mouth”. You’ll be receiving traffic to your website years to come.

Most video streaming websites allow those who are posting the videos to add descriptions to their video. This can be used for a number of things, including giving information on where the viewers can purchase your product(s) or service(s). You may also use this area to get people to subscribe to your website.

Its time you learn more about internet marketing using video streaming to bring traffic to your website. There is a great product called Video Traffic Explosion. Its now available free of charge, and also comes with master resell rights. This means you can sell or give it away as you see fit.

Creating high quality videos can be difficult. You don’t want to just post any crap online and expect it to deliver results. Use Eyespot Beta, Jump Cut, and/or Bright Cove. These programs are free to use.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      MiShaun Taylor 

      7 years ago

      I've found that another underated marketing strategy is leaving informative responses on sites like Yahoo Answers. You see, you basically search out people with problems, in your given niche, answer those questions with really great answers and they'll be more inclined to visit your site. This method really works great.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)