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Upwork Tip: How to Attract Clients to Set an Interview With You

Updated on July 15, 2017
Arleen Roja profile image

I work from home as a Lead CSR and I love my job. I love sharing stories hoping it will help or motivate other people.

When you finally found the job/project you want but you see that there are 50+ proposals, you may think that this will take a lot of luck to get shortlisted. Yes, you need some luck but I have some tips that I think might work for you as well.

Read the whole job post

  • It is important to read it through because:There might be a hidden keyword that you need to mention on your proposal letter.
  • There might be a hidden question that needs an answer for the client to consider your application or a task that needs to be done.
  • It is a way to know if you are a good fit for the job. You need to be honest if you can meet their expectation because you don't want a disappointed client since they may leave a bad mark on your UpWork profile.

One sample job post that shows what the client wanted to hear which should be in your proposal letter
One sample job post that shows what the client wanted to hear which should be in your proposal letter

Check Feedback if Client's name were mentioned

If they mentioned the client's name, use it to address him/her on your letter. If the letter is addressed to the right person, there's a big chance for him to look into it. You may also see two or more names in there (see sample photo) so it's up to you if you would like to include a name and/or assume who's shortlisting.

The good thing with checking feedback is for you to see if the client has issue, you may also see how much they pay other freelancers that has the same job/task (so you could enter the right bid!)

When writing your proposal letter, use "Hi" not "Dear" and don't use "sir" or "ma'am". Let's not be too formal when writing a proposal letter on UpWork.

Sometimes they leave their name on their job post
Sometimes they leave their name on their job post
sample feedback that will show two names. There might be two or more managers or the other one might be the CEO.
sample feedback that will show two names. There might be two or more managers or the other one might be the CEO.

Attach File(s)

  • Attach your portfolio that is relevant to the job post. For example, they are looking for someone with ZenDesk experience. Attach an article that you've created via ZenDesk if there are any.
  • Attach your resume. We wanted to keep the proposal letter short but creative and strong. If you don't want the client to miss any of your skills, then invite him/her to check on your attached resume.
  • Attach an audio sample. Specially if you are applying for a phone support, cold calling, Telemarketer, or anything that involves voice for the project. This will help the client decide. Let them hear your voice that you don't have a thick accent, that you are understandable and you have an upbeat tone. You may try (see sample below).

I'm not saying to attach all these three. Any of these would work and will make your proposal letter stronger than others.

Feedback from a client who found my audio sample on my proposal letter.
Feedback from a client who found my audio sample on my proposal letter.

Make your proposal/cover letter short

Who wants to read a long letter from someone you don't know? Go straight to the point and highlight skills that are relevant to the client's job post.

Don't make any template

I don't have any template. I just want to type my proposal when applying to make it personal. Clients will know if it's a template letter or a personalised one. They usually ignore template proposal letter.

Getting shortlisted is important for you to prove your chance to have the project. If you are great at interviews but can't create an effective proposal or cover letter, then you'll get a hard time to have a contract on UpWork. You need to stand out from all those proposals and once you get to the list, go prepare for the interview. Just remember, believe in your skills and as long as you are honest, you'll get the success you want.

© 2017 Arleen Roja


Submit a Comment
  • Arleen Roja profile imageAUTHOR

    Arleen Roja 

    19 months ago from Philippines

    Great to know that Claire! Glad it could help! Thanks and I wish you all the best!

  • profile image


    19 months ago

    Thanks for the tips, Arleen! I plan to start searching for jobs on UpWork once I have a bit more online writing experience, and this article definitely gave me some ideas for how to set myself apart from other freelance writers once I begin.


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