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Upwork Tip: How to Attract Clients to Set an Interview With You
When you finally found the job/project you want but you see that there are 50+ proposals, you may think that this will take a lot of luck to get shortlisted. Yes, you need some luck but I have some tips that I think might work for you as well.
Read the whole job post
- It is important to read it through because:There might be a hidden keyword that you need to mention on your proposal letter.
- There might be a hidden question that needs an answer for the client to consider your application or a task that needs to be done.
- It is a way to know if you are a good fit for the job. You need to be honest if you can meet their expectation because you don't want a disappointed client since they may leave a bad mark on your UpWork profile.
Check Feedback if Client's name were mentioned
If they mentioned the client's name, use it to address him/her on your letter. If the letter is addressed to the right person, there's a big chance for him to look into it. You may also see two or more names in there (see sample photo) so it's up to you if you would like to include a name and/or assume who's shortlisting.
The good thing with checking feedback is for you to see if the client has issue, you may also see how much they pay other freelancers that has the same job/task (so you could enter the right bid!)
When writing your proposal letter, use "Hi" not "Dear" and don't use "sir" or "ma'am". Let's not be too formal when writing a proposal letter on UpWork.
- Attach your portfolio that is relevant to the job post. For example, they are looking for someone with ZenDesk experience. Attach an article that you've created via ZenDesk if there are any.
- Attach your resume. We wanted to keep the proposal letter short but creative and strong. If you don't want the client to miss any of your skills, then invite him/her to check on your attached resume.
- Attach an audio sample. Specially if you are applying for a phone support, cold calling, Telemarketer, or anything that involves voice for the project. This will help the client decide. Let them hear your voice that you don't have a thick accent, that you are understandable and you have an upbeat tone. You may try Vocaroo.com (see sample below).
I'm not saying to attach all these three. Any of these would work and will make your proposal letter stronger than others.
My sample audio
- Vocaroo | Voice message
I'm hesitant but still would like to share this link that might help others on how to record a sample audio :) Let this be my way to say thank you for reading through my blog :)
Make your proposal/cover letter short
Who wants to read a long letter from someone you don't know? Go straight to the point and highlight skills that are relevant to the client's job post.
Don't make any template
I don't have any template. I just want to type my proposal when applying to make it personal. Clients will know if it's a template letter or a personalised one. They usually ignore template proposal letter.
Here's a must read article: 7 Upwork Proposal Mistakes
- 7 Upwork proposal mistakes + REAL proposal examples
You won't see fluff about spelling errors here. A 6-figure Upworker reveals the top proposal killers: "Upside-down" proposals, too much EXPERIENCE, and more
Getting shortlisted is important for you to prove your chance to have the project. If you are great at interviews but can't create an effective proposal or cover letter, then you'll get a hard time to have a contract on UpWork. You need to stand out from all those proposals and once you get to the list, go prepare for the interview. Just remember, believe in your skills and as long as you are honest, you'll get the success you want.