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Utilizing HubPages to Find a Marketing Niche
Finding a Profitable Niche with HubPages
Niches can be a tough thing to determine. Since you are reading this Hub right now you have already found one of the very best niche-research tools available.
And it's FREE!
It is HubPages. If you're not already signed up, please sign up for HubPages.
One thing that can be risky and frustrating for people thinking that a market niche is worth it and investing their time and money in buying a domain, building a site, writing the content, only to find that the niche just isn't working. The traffic just isn't converting to a sale.
Below you will find techniques on researching potential niches.
- Determining if a niche is worth exploring and developing.
- Testing the niche.
- Choosing the best niche
- Tips for choosing the best domain name
- Which is the best web host
- Start your own website.
- And much more!
Trends are often cyclical and can be generally relied upon to remain true, as they may have been popular in the past and could reliably be popular in the future. Christmas shopping is a prime example. It cycles up around September and cycles down in January. School-related topics typically cycle up in September and cycle down in the Spring.
There are shorter term cycles, such as certain holidays. Father's Day as an example, which has a two week up-cycle, then drop off for the remainder of the year.
But what about fads? Or, an entirely new broad niche, such as Tablet PCs, which are growing and growing? Another example of a fad would be Silly Bandz (bracelets for kids), that may last as a fad for a few years, but will likely die off eventually.
How does one determine if a fad will be short-lived or be 'just the tip of the iceberg'? Will that fad become a trend, which cycles up and down year after year?
Fads are highly speculative and could easily drop with a change in news or personal tastes. However, they can be a REALLY good thing to catch at the beginning.
There are a variety of tools available to help us determine the speed and direction of fads and trends. Most of what I will describe is free, while others may have a cost. But all are worth using.
Trend Research Tools
Google Insights - Free. This is a favorite trend report because you can compare similar products and possibly anticipate growth. As you can see by the image above, you can narrow and filter the search by geographic region, seasonality, various categories and much more.
I like being able to view patterns and graphics. It's fantastic!
Style Magazine - Free. Good for research clothing and accessory trends.
Amazon Movers and Shakers - Free. It shows you the current products that are growing very popular. It can be very helpful for seeing a potential product to review and promote.
Hitwise - Free. This is the retail section of Hitwise and can give you a headsup to popular searches and potential fads or the emergence of an up-cycle of a trend.
In addition, you can look for industry magazines and websites to find trends about a general category of products or behaviors.
Once you have determined some potential niches, you will want to do keyword research, which will help you rank well on the search engines (SEO) and draw search engine traffic to your respective HubPages and websites.
Determine the keywords and their variations to create the best HubPages page Title, descriptions, and alt-text backlinks. Write the content for the benefit of the reader, but keep the search engines in mind.
Testing the niche
Testing a niche does take time. If your HubPages niche is very competitive or seasonal, then you may need to wait (and work!) a few months before seeing results.
For example: "Christmas Gifts" is a highly competitive set of keywords. You would need to do better than the established competition to do well. You would need to write more original content, create more/better backlinks to your pages, and work generally harder on Search Engine Optimization (SEO).
However, the time it takes could be well worth your effort. You should test multiple niches at the same time, depending on the time available to you. The less the competition and higher the search, the faster you will see results. Hopefully, your potential competition doesn't get wind of the niche and try to outdo you.
You Found a Couple Niches, Now What?
Once you think you have found a good niche you can then venture off to your own free blog, such as Blogger.com, or you could build your own simple (or complex) website.
Create more HubPages around your first one OR
First you need to find a good web host. I always recommend an Apache web host, as these are the most common and there are plenty of good, free scripts to use.
Next, you decide on the type of website.
I recommend creating a small (even single page) website to start. I highly recommend the free Wordpress script, which is primarily meant for creating a blog. But it can be used very easily to create a store, a simple website, and much more. If your webhost has one click installs, such as Fantastico, then it makes installing Wordpress (or whatever script) very, very easy.
Next, start writing content!
Take the Poll
Have You Tested Niches Via HubPages?
Great Results on HubPages - Not Great Results Elsewhere
Sometimes the results on HubPages do not equal the same results elsewhere. Part of this is because HubPages has a level of authority that a brand new website will not have any time soon. Also, HubPages has excellent internal linking and built-in traffic.
You must take these things into consideration.
Finding a Profitable Niche with HubPages
Tips for using HubPages to find the best market niche for making money online.