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Using Long Tail Keywords for More Web Traffic
What are Long Tail Keywords?
Long tail keywords are more broad versions of keywords. This means that instead of directly targeting a term, a marketer would use a long tail term to target a more in depth search. Long tail keywords provide more exact results which usually means a higher conversion rate.
Targeting keywords can be great for traffic but unless your content is high quality and informative, you're not going to have very much luck. Like any keyword, targeting and ranking is going to be a challenge. Especially if you choose competitive keywords.
Insure that all content you post is up to your websites standards and don't sacrifice quality for quantity. Just because targeting more keywords can result in more traffic, doesn't always mean it will. Remember that Google bases it's rankings off of user interaction. If users quickly bounce off your page it's going to affect your ranking.
How to Use Long Tail Keywords
If you want to target a long tail keyword it's extremely easy. All that is required is minimal research, a niche, and the ability to write niche related content. Simple, right?
Well, in order to get started you have to take action! To start you research you are going to need your niche. Choosing the right niche is important but unfortunately this article doesn't cover niche research. Next think about 5 long tail keywords you can target in your niche and write them down.
For example purposes, I'm going to write 3 potential long tail keywords for the 'medicine' niche.
- The ultimate acne medication for teenagers
- Lip balm that treats dry weather conditions
- Where to find the best nasal spray
As you can see above, all of these topics are very specific. Instead of saying broad basic things such as acne treatment, lip balm, and nasal spray I mixed things up and expanded my terms. The result is long tail keywords.
Now these articles would have the potential to rank for more than just my keywords assuring that they are high quality and informative to readers.
Finding Long Tail Keywords
Finding long tail keywords can be as easy as searching for terms and google and watching the autofill work. Of course there are also alternative ways to find long tail keywords.
The most popular method for finding long tail keywords is probably through the use of software. Let's face it, programs can do things that we can't. Software can save countless hours of work that would otherwise have to be done manually.
Google Keyword Planner
Using the world's most popular keyword searching tool is also an option when it comes to long tail keyword research. Used more commonly for broad keywords, the keyword planner offers long tail support. Unfortunately you have to manually type your long tail keywords to see results and competition. Or you can enter multiple terms at once.
As stated at the beginning of the section, you can always see what manually comes up but isn't that barbaric? Take advantage of the great technology you have access too!
Finding a long tail keyword (or the motivation to find one) might also be as easy as searching 'long tail keyword ideas'
Do you use long tail keywords
Do Long Tail Keywords Still Work?
There has been question as to whether or not long tail keywords still work and the answer is yes, they do. Long tail keywords still work just not as well as they previously have. Due to constant updates in Google algorithms, it's hard to predict what's going to happen in the future. What work's today may fail tomorrow.
Luckily high quality and informative content has never failed to rank well and as long as your website produces consistently, search engine rankings should come naturally. This means to stop worrying less about ranking and start worrying more about producing content.
Alternatively you can always work on producing multiple streams of traffic to your blog or website to insure you don't depend too heavily on something that isn't in your control. Do you have a plan if one day you wake up and suddenly Google isn't ranking you the way you think you deserve?
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