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Using Twitter Professionally - Some things to remember!
How To Use Twitter For Business
Do you use twitter professionally...
If you Twitter on behalf of a company or a small business, it is important to remember that. the good name of the business is at stake. Similar to when you place an advertisement with a local newspaper or radio station it is very important that you take the time to think about the information that you are about to make public.
If you are making an announcement that may potentialy effect shareholders or staff, it may be worth considering if everybody has been given the correct information before it becomes public in a tweet.
In September 2010 a tweet started the rumour that the Irish taoiseach (Prime Minister) had a drink problem following a particularly rowdy night of fun and by March 2011 a new Government had been elected! Tweets have power!
However it is up to you to get creative. Think about ways of tweeting that will encourage people to respond to you. Show that you know what you are talking about and that you are willing to provide information. Tweet back.
Some important things to remember when you tweet as a professional...
- No Drunken Tweets! Never Ever Ever Tweet for or about your company when you are on a night out, when you are angry with your boss or colleagues. You will regret it!
- Anything you tweet needs to be able to be displayed in a public place (fit for public consumption)
- Read over your tweets before sending, checking for spelling, pricing errors etc - don't let yourself down.
- Try to make your tweets inspirational - You are trying to gain followers
- Tweet regularly to get noticed
- Use Your Business logo on your profile page
- Provide links back to your website for more information
- Link to your Official Facebook site
- Private conversations should be held in private -not on the public forum
- Follow people in the area that you specialise in so that you can begin to gain more information
- Staff members should not tweet about the company on their own pages without prior permission. (Consider making this a company policy)