- Business and Employment
Using YouTube to Make Money
Be creative. Be foul sometimes. Get a decent video camera. Create a makeshift "studio" somewhere. Be funny. Make a video, edit it necessary. Post to YouTube. Create Channels. Hope the many will like it, if not, try again and again until either they do or they don't. Watch the number of views of the video-the more, the better it is that you are a success.
That is how YouTube's top stars, like, Ray William Johnson or Ray WJ, Nigahiga, Smosh, Machinima,ShaneDawsonTV, FreddieW,Collegehumor, Fred, Kevjumba, have all done it. Sometimes it happens quickly because you strike a chord with the audience and then the video goes viral and spreads, other times, you try and try again.
It is all about views. How many times the video you create is watched by somewhere on Earth. Think of that. You make a video in Fresno, CA and someone in Mumbai, India, watches it. They like it and send the link to a friend, who also likes it and also sends it to a friend. It is a numbers game. Since advertising is linked to YouTube, the more views you have , the more apt that ads will be associated with your product and the advertisers products have a better chance of selling. Just keep multiplying the numbers.
So, on YouTube, serious money is not really made until your videos reach the two million view mark, at that time, your earnings can be between $3-9,000. For every two million viewers, the numbers double, so a video with 4 million views earns them $6-18,0000. Now we are talking! According to YouTube, there are several hundred people earning $100,000 a year. There are some serious players on YouTube.
As for college dropout, Ray WJ, YouTube's sensation (why, I am not sure) earns a cool one million a year and has over 800,000 Twitter followers and over 5 million subscribers to his "channel". Pretty good for a 30 yr.old from Oklahoma who was just messing around with it back in 2000. Yes, it took time to find his niche.
As I said, YouTube is numbers. It has 30,000 channels and gets 1 trillion views, in a year, 3 billion hours of video are watched. The #2 star is NigaHiga (he is funny, granted) with 4.9 million subscribers, in #3 spot, is Smosh, with 4 million subscribers. Kevin Wu (kevjumba on YouTube) is still small time with 2.2 million regular viewers totaling 56 million views.
None of these "stars" thought it would happen. They all started just because it was fun, it was a hobby, they had little to lose, thought maybe it might bring fame.