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Using Your Creative Ideas for Innovation and Success in Business
Creativity, Innovation, Success
Using their creativity in starting and running a business is the hallmark of many successful people. In fact the definition of an entrepreneur generally includes something about a passion for avoiding the rigid and well worn paths and seeking new ideas and solutions. So what does this actually mean? The following are some ideas on where creativity might be applied to differentiate your business from the competition, even if you are providing the same goods and services. After all, it's usually the creative ideas/innovator/problem solver mindset that engenders success.
Location, Location, Location
Not only important when buying a house. Your customers need to be able to find your business and interact with it in the easiest possible way - for them! That might mean branch offices, franchises, phone, internet and in-person ordering, mobile sales staff and stands at trade shows. Your business might run from a blog. It's really up to you to find out where your customers are and be there for them or at least let them know how to find you. One example is the food vans who advertise on facebook as to their location for the evening and then their customers arrive to meet them at that location. Now that's creative.
Choice of Staff
Many businesses will hire staff who can do the job. Smart businesses hire staff who may or may not have the necessary experience and skills, but who do have a great attitude and a positive desire to do THAT SPECIFIC JOB. Ever worked with someone who was really happy in their work? If you have you'll know how happy and motivated staff members charm their colleagues and the customers, not to mention affecting the bottom line in the best possible way.
A creative approach to hiring staff was on the news recently. Tired of boring and meaningless job ads, the boss and current staff members of this business put together a collage of pictures and text on what it was like to work in their company and the sort of person they were hoping to find to join them. They used that collage as their job ad. The response from prospective staff members was overwhelming and tapped a pool of candidates that may well not have responded to an ordinary ad. Another example was an ad for cleaners that actually pointed out the benefits to the job seekers of applying. While many job ads point out the benefits, this particular ad had a warm and friendly tone and was adorned with smiley faces. It was particularly effective, so much so that it was plagiarised by other firms who were obviously not having the same success in attracting candidates with their authoritarian style of ad.
When it comes to advertising, not all jobs will lend themselves to an alternative approach however these are just examples of businessess which have taken a different path and achieved some success.
Marketing With a Difference
People are marketed to pretty much every moment of every day. Coming up with a different way of doing it would be clever. This is not necessarily about free samples, but more about doing something different. This site is an example of those sorts of ideas, as is the video below.
This Example of Marketing Looks at What the Customer Wants...
Products and Services
This is a moving feast. Someone is always thinking of new ones - why not your business? Could you come up with the next iPhone, Angry Birds or Mortal Kombat? Somebody came up with the idea of Doggy Daycare and Wedding Planning. Somebody else thought that Personal Concierges would be popular. How did anyone ever get fit before the advent of Personal Trainers? The opportunities are there.
Customer service, often talked about and seldom delivered, is another area which might benefit from some creative ideas. Changes in processes can contribute significantly to business success. What could be done differently to improve the product or service and deliver a better or more timely one to the customer? There is no doubt that all aspects of a business can benefit from the application of a little creativity on a regular basis.