ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Using Your Creative Ideas for Innovation and Success in Business

Updated on January 17, 2013
Whatever your business, creative ideas can help it to grow
Whatever your business, creative ideas can help it to grow | Source

Creativity, Innovation, Success

Using their creativity in starting and running a business is the hallmark of many successful people. In fact the definition of an entrepreneur generally includes something about a passion for avoiding the rigid and well worn paths and seeking new ideas and solutions. So what does this actually mean? The following are some ideas on where creativity might be applied to differentiate your business from the competition, even if you are providing the same goods and services. After all, it's usually the creative ideas/innovator/problem solver mindset that engenders success.

Location, Location, Location

Not only important when buying a house. Your customers need to be able to find your business and interact with it in the easiest possible way - for them! That might mean branch offices, franchises, phone, internet and in-person ordering, mobile sales staff and stands at trade shows. Your business might run from a blog. It's really up to you to find out where your customers are and be there for them or at least let them know how to find you. One example is the food vans who advertise on facebook as to their location for the evening and then their customers arrive to meet them at that location. Now that's creative.

Choice of Staff

Many businesses will hire staff who can do the job. Smart businesses hire staff who may or may not have the necessary experience and skills, but who do have a great attitude and a positive desire to do THAT SPECIFIC JOB. Ever worked with someone who was really happy in their work? If you have you'll know how happy and motivated staff members charm their colleagues and the customers, not to mention affecting the bottom line in the best possible way.

A creative approach to hiring staff was on the news recently. Tired of boring and meaningless job ads, the boss and current staff members of this business put together a collage of pictures and text on what it was like to work in their company and the sort of person they were hoping to find to join them. They used that collage as their job ad. The response from prospective staff members was overwhelming and tapped a pool of candidates that may well not have responded to an ordinary ad. Another example was an ad for cleaners that actually pointed out the benefits to the job seekers of applying. While many job ads point out the benefits, this particular ad had a warm and friendly tone and was adorned with smiley faces. It was particularly effective, so much so that it was plagiarised by other firms who were obviously not having the same success in attracting candidates with their authoritarian style of ad.

When it comes to advertising, not all jobs will lend themselves to an alternative approach however these are just examples of businessess which have taken a different path and achieved some success.

Marketing With a Difference

People are marketed to pretty much every moment of every day. Coming up with a different way of doing it would be clever. This is not necessarily about free samples, but more about doing something different. This site is an example of those sorts of ideas, as is the video below.

This Example of Marketing Looks at What the Customer Wants...

Products and Services

This is a moving feast. Someone is always thinking of new ones - why not your business? Could you come up with the next iPhone, Angry Birds or Mortal Kombat? Somebody came up with the idea of Doggy Daycare and Wedding Planning. Somebody else thought that Personal Concierges would be popular. How did anyone ever get fit before the advent of Personal Trainers? The opportunities are there.

Further Ideas

Customer service, often talked about and seldom delivered, is another area which might benefit from some creative ideas. Changes in processes can contribute significantly to business success. What could be done differently to improve the product or service and deliver a better or more timely one to the customer? There is no doubt that all aspects of a business can benefit from the application of a little creativity on a regular basis.

Comments

    0 of 8192 characters used
    Post Comment

    • JanHeath profile imageAUTHOR

      JanHeath 

      6 years ago from Australia

      Thanks PageC, glad you liked it. Thanks for stopping by.

    • PageC profile image

      PageC 

      6 years ago

      Great ideas. Thank you.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)