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Utilizing Your Social Media Presence For Your Business

Updated on July 18, 2020

The digital age has paved the way for the introduction of social media. Through social media, we are able to express ourselves in different ways. Social media has also been a great source of information from current events to beauty tips. It is also a source of entertainment while we are stuck at home due to the pandemic.

When you say social media, it is not only limited to Facebook, Instagram, or Twitter. There are also others like YouTube, Whatsapp, and even TikTok. It's a matter of choosing the right platform in boosting your business.

Why use social media business page?

Over the years, social media has evolved into one of the most important marketing tools today. So, how can businesses make the most of social media to grow their business? Here are some of them:

1. Wide customer reach

Billions of people all over the world log in to their social media accounts every day. A study also found that people follow more consumer brands than famous celebrities.

Building your social media branding can give you the opportunity to be seen by your target market. At the same time, it also paves the way for consumers to experience your brand first-hand. Social media business pages help in increasing brand awareness as well.

2. Encourage customer engagement

Promoting a product is more than showcasing the product itself and its features. With so many brands left and right, customers may be wary enough about which one to choose. As a brand, your challenge now will be how you will stand out against the competition.

You can create a good relationship with your customers through social media. Having a social media business page can help connect you to your customers with only a few clicks.

Some brands even hire social media managers to manage their pages. Social media managers are responsible for connecting the brand with its target consumers. Having a good social media presence can also make you ahead of your competitors.

3. Collaborate with “social media influencers”

Popular social media influencers have thousands, even millions, of followers online. Collaborating with influencers can help in extending your brand reach without sounding "salesy". In effect, their followers may be curious to try out the product themselves.

Which social media page should you use?

There are many social media sites you can use. Some of the most popular social media platforms used by millions of users include:

  • Facebook/Facebook Messenger
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • WeChat
  • Whatsapp
  • Reddit
  • Viber
  • Snapchat
  • Pinterest
  • Google My Business

However, you should consider your target market before choosing a social media platform. Choosing the right social media channel depending on your marketing objectives.

In terms of the number of users, Facebook is the best channel to expand your brand reach. There are more than 10 billion Facebook users worldwide, and your target market is most likely there.

Digital media experts recommend businesses to have their own Facebook social media page. More importantly, it should be updated regularly. A lot of brands also use Instagram and Twitter in promoting their products and services.

Meanwhile, there are other sites that can help local businesses get noticed. For example, Google My Business helps local businesses target customers in a specific area. It appears on top of search results for those who are looking for a specific industry or business nearby. It also includes the company details and even a location map.

There are different social media sites you can build your business with. But it depends on how big your business and your target market. If you do not know which channel you can use for your business, here are some sites you can choose from:

  • Facebook, Instagram – for all types of businesses that cater to different types of customers
  • LinkedIn – for B2B businesses that are looking to hire professionals.
  • Instagram, Snapchat, TikTok – for B2C businesses that prefer posting visually-engaging content like photos and videos.
  • Google My Business – for small and local businesses that aim for brand awareness within their areas
  • YouTube – for B2B and B2C businesses that aim to include informational videos related to their brand


Social media has become part of our lives over the years. It helped us express our individuality and be more aware of what’s going on around us. Social media can also help companies around the world to reach their customers easily.

With billions of Facebook users around the world, it is no wonder that it is one of the most highly-recommended marketing tools ever.

However, there are other social media business pages you can use. But it depends on the nature of your business, the type of content you want to post, and your target market.

There’s no denying the power of social media. Having a social media page is very important if you want to get your brand out there for the world to see.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Giselle R


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