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Video Marketing - Top Advantages You Should Know About

Updated on July 12, 2010

Video Marketing - Top Advantages You Should Know About

Videos on the internet are not new. The size of the online video market share can be attributed to sites like Youtube that have changed our online experience. Nowadays people are tuning more to the Internet than to the television to watch content. Video marketing is good news for the internet marketer who is willing to take advantage of this vast, long-term traffic source. Each year, a new set of short lived techniques jump out of nowhere but quickly disappear. Whatever you feel comfortable doing, there is a way of promotion for you. Some free methods will drain all of your time and still may not produce any worthwhile results; not with video marketing. With videos you can hold your target's attention, deliver your message within informative content, and lead them to your site where you can continue to pre-sell.

The power of video marketing is no longer a secret so I'm surprised when I hear that so many people are still turning to the oversaturated article marketing method where you have to have a complex system set up to make it work. With digital cams becoming common, it's no longer difficult to create a video and upload it online for the world to watch. Getting a huge amount of traffic is common with online videos; especially if they go mainstream. Next, we are going to point out some of the obvious and not so obvious benefits of video marketing.

It's a lot easier to get your audience's attention with videos than any other medium. The thing about videos is that when people watch them, that means they're interested and you have a captive audience. So the question of getting untargeted traffic doesn't come up. If you make a really great video, then you may experience having your video picked up and put on other sites. What better way to get positioned in the market than appear on other relevant sites? Traffic that is not targeted really means nothing for you. So of course the purpose is to attract targeted traffic and realize maximum conversion rates. It takes genuine effort and time to successfully brand your business and be recognized. Sometimes it takes a lot of creativity to make your business unique enough to be noticed and paid attention to. It can be a lot easier getting the attention of your market with video, but of course you need to have all your ducks lined up. Your videos can contain targeted information about your product, your company or about yourself. People can like your videos, and you, enough to immediately click through to your site. The key to branding is to become recognized in a positive way through repeated exposure.

Videos are versatile and a flexible medium with many possibilities for experiementing. It allows you to work with unique content every time, while you test and track people's response. Slow and steady, you will get better at understanding your target audience and creating better videos.

This a good time to begin using video because, really, not a lot of marketers use it. Basically you'll just be making them and uploading to video sharing sites - mainly Youtube.

It'll be fun to test, and you can achieve long term good results.


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