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Ways to market your business

Updated on April 10, 2014

Common way to Market your business

A few of the most popular ways to market your business are blogging, social media, and email marketing. Even though other types of marketing such as direct mail are vitally important, having an online presence is huge today.

So you want to get your business known

In today's crazy world, it seems like there are so many ways to get your business known. It ranges from trade shows to direct mail, to email marketing. I am going to briefly talk about a few ways to help you market your business and gain more customers.

Blogging

There are two major websites that you can go to to start blogging. These two websites are Blogger and Wordpress. I'm sure there are more but these two sites are the most popular. A couple of similarities is that both are free to use and you are free to express yourself. Also both have the options of having ads on your site if you want.

Now for the differences of each blog. Wordpress is a commercial blog whereas Blogger, which is acquired by Google, is a self-hosting blog. On Blogger you can add media and you don't have a limit on how much you can add before you have to start paying. On Blogger you can easily create multiple blogs whereas on Wordpress it is a little more of a hassle.

What is your favorite social media site?

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Social Media

Social media is a great way to build your brand and reach out to new customers. There are a lot of choices for social media sites and which ones you can choose to promote your business on. It can honestly be a bit overwhelming. Depending on what your business is, usually the top three social media sites that are the best to put your business on are Facebook, Twitter, and a blogging site.

Email Marketing

Email marketing is another way to try and either reach new customers and engage existing customers. You can do a variety of things with email marketing such as creating events and promotions. It is also a great way to connect with customers online as well outside of social media. Doing a newsletter is a great way to let customers know what is going on and let them know about any future sales that will be going on.

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    • Brittanyrobbins profile image
      Author

      Brittany Robbins 3 years ago from SE Kansas/NW Arkansas

      Thank you for your input! :) Primarily why I did this little article was to give people a few ideas about where to start to start making an online presence. I agree I could have been a little more in-depth about a couple of different areas but I did give a couple of suggestions as to what they could do within email marketing.

      Thanks again!

    • UpixxIndustries profile image

      Jason Conway 3 years ago from North Carolina

      It is an excellent start for brainstorming. I think though an interesting point to be made would be to give a little bit more detailed examples as to the types of different email marketing campaigns can be done.

      It sounds like you are fully supporting blogger, which is your personal choice and I respect that. However you may find out that if you dive a little bit into wordpress you will find that the functionality is much more impressive. Blogger sites are great to get niche blogs up and running with some adsense ads, but they are very limited. Where as with a wordpress site you can not only create a blog but you can also create squeeze pages, fully functional main sites with a lot more creativity to them and they are easily able to be tweaked at any point.

      Just something to think about.