ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Say it in 30 Seconds, Be Your Own Brand

Updated on June 3, 2012

The ability to answer the above question concisely and coherently can make the difference to winning over a customer or client.

For an employee asked that question, mumbling something about I work for X company in X dept and I do the accounts, sales, or stock may be sufficient to get by and is likely to satisfy the person asking the question. But, if you’re the owner of a small business offering a service how you answer matters much more. Why is that? The person asking the question might actually need rather than want what your business offers.

Lack of ability to express what you can offer them without rambling into a long monologue about what your business does may be a huge turn off.

So let’s look at some tips that could help drive out the elements of what you offer into a pithy statement. This statement should last no longer than say 30 seconds to say, but pips their interest to enquire more. They actually ask you to call them because they are so interested in what you offer.

The assumption here is you're operating in a business context. Your 30 second speech will be different if you're on a date for the first time, joining a club or just trying to strike up conversation with the adjacent passenger travelling with you on a long haul flight.

Tip #1

Identify thru brainstorming with colleagues, of if you're a sole trader or practitioner, with family and friends what need your business is trying to meet at an individual level. Here are some examples:

  • If you own a small garden centre don’t say we sell pots and plants, say something like we help people make their gardens beautiful - their own little corner of paradise
  • If your business supplies heavy duty machinery like piling rigs to drill holes, don’t say we sell drills and heavy duty machinery, say something like we help civil engineers build the strongest foundations they can for multi-storey buildings
  • If you’re a self employed tourist guide don’t say I guide tourists round the city, say something along the lines of I make sure tourists city get a real appreciation of what our city has to offer you can mention popular attractions or landmarks

The above suggestions are not exhaustive but hopefully paint a picture of the ideas you need to get across to a prospective client or customer.

Tip #2

If appropriate, use analogies and find a connection with either yourself or business so you say, " we're like company x but with a heart, if for example company x is famous for its ruthless efficiency. Or, you could say we're like a train that never runs out of steam in our determination to serve our clients or customers in the best way we can. Hopefully, you get the picture of how to use this approach.

Tip #3

Base your 30 second pitch on what you know is truthful, you'll sound more convincing and you're more likely to remember. Whoever you meet will always get a consistent message.

Stay focussed and try not to overcome any silent gaps with waffle (for non Brits - speaking but not saying anything important or useful).

Next time you’re at a conference, meeting or stood next to someone who asks the question, “What is it you do?” you are prepared. You won’t fluster looking for the right words to say that could move your business a further rung up the ladder to success.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)