ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Is Social Media Marketing and Its Benefits?

Updated on February 12, 2018

A business depends on marketing to garner new customers and establish its brand. The businesses spend a heavy amount on marketing activities. The online marketing is increasingly becoming a major part of marketing campaigns. After all, you cannot ignore a medium that has over 3.5 billion users. Also, the cost component of online marketing is a fraction of traditional practices. So, why do you need to use the social media platforms as a marketing tool?

What is social media marketing?

SSM or Social media marketing is the most important part of internet or online marketing. The SSM uses social media platforms as a marketing tool. It involves promoting your product or your brand through these social media platforms. This is a content driven marketing practice. The first necessary thing is quality content. The content should be interesting and beneficial to your target audience. Another important thing is customizing your content to suit different social media platforms. These points are key to a successful SSM.

Why is it important for a business?

The number of social media users in 2017 was 2.77 billion. This amounts to about one-third of the world population. As a marketer, you cannot ignore an opportunity of engaging with such a huge audience.
The engagement levels of social media platforms are higher than any other medium. Social media enhances the potential for interaction between your brand and target audience. The next best part is content sharing. The content shared by you can be shared by people that find it interesting or beneficial. This allows you access to untapped audiences.

The benefits of social media marketing

Brand Awareness
It helps you in providing maximum exposure to your brand. You will also be easily accessible to new and existing customers. Your social media presence makes it easier for your customers to find and interact with you. Easy accessibility improves the familiarity and recognizability of a brand to existing customers. It also provides opportunities for repeat business.
Brand Loyalty
According to various studies, The presence of a brand on social media improves their customer's loyalty. The easy accessibility and improved interaction play a crucial role in this regard. A study indicates that over 50% of your customers that follow your brand on social media are more loyal to your brand.
The inbound traffic
The search engine rankings are crucial for your business. The inbound traffic depends on the SEO content on your website and the usual customers. Your social media presence gives a powerful means of driving traffic to your website.
Your social media presence and activities improve your search engine rankings. The search rankings improve with the number of social media shares of your content. The higher the number of social media shares, the higher will be your search engine rankings.
Customer insights
Social media facilitates identifying the needs of your customers. It also helps in identifying their response to your content. This allows you to design content that garners maximum engagement and shares. The social media also have tools that identify the conversion rates.
Conversion rates
Your business gets more conversion opportunities through social media. This is due to an increase in exposure and visibility of your business. When a business or brand interacts on social media platforms they appear more human.
The personification of business or brands results in better business opportunities and conversion. This is due to the fact that people prefer to do business with other people. According to various studies, the lead-to-close rates of social media is 100% higher than outbound marketing.
Cost-effective means of marketing
The SSM provides a cost-effective way of marketing your product or brand. The social media advertising is also cheaper than traditional methods of advertisement. It costs considerably less both in terms of time and money to maintain and run a social media campaign.
Targeted advertising
The social media platforms have customer demographics based advertising opportunities. The social media platforms are the biggest source of demographic data. They gather tons of data on their users on a daily basis.
The social media platforms use this data to provide targeted advertising opportunities. This allows you to focus on your target audience to get much better results from ads. You can also track the reception of your advertisement and audience response.

It's beneficial and critical for a business to engage in SSM. It quite possible that your competitors are already engaged in SSM and reaping its benefits. This could be affecting your business and your potential customer base.
A well designed and executed Social Media Marketing Campaign can help you in establishing and promoting your brand. It can enhance your exposure, visibility, website traffic, and conversions. It helps you to level the playing field and in some cases gain an edge over your competition.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)