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What Is The Difference Between ca-pub and pub AdSense Publisher ID?

Updated on August 27, 2013
What Is The Difference Between ca-pub and pub AdSense Publisher ID?
What Is The Difference Between ca-pub and pub AdSense Publisher ID?

If you are an online publisher, whether it be on your own websites or blog or on a revenue sharing website such as HubPages, you will likely be familiar with a method of making money using Google AdSense. For some, it provides a great source of revenue and for others, slim pickings, however it is still one of the most popular methods of monetisation that online content creators pursue.

Many applicants are not successful and are rejected due to a failure to adhere to the Google AdSense terms and conditions. The rules are strict because of the huge number of people who use this method to earn off their own content, making proper moderation after approval very difficult. Obey the rules, and provide enough quality content and you will be presented with your AdSense publisher ID.

Whether it will be a ca-pub or a pub ID however depends on your method of application. Have you ever wondered what the difference is between a ca-pub id and a pub-id?

You are not alone.

The differences are rather significant.

How do you get a ca-pub id?

If you have applied for an AdSense account via a hosted partner website, and are successful, your account will be marked as a hosted account and prefixed with a ca.

What is a ca-pub AdSense Publisher ID?

A ca-pub AdSense publisher ID is an AdSense account with limitations. It is also referred to as a Hosted AdSense Account.

This means that it can only be used with sites using the Google Adsense API partnership program.

This includes sites such as YouTube, Blogger Blogs, Google Sites and revenue sharing sites such as HubPages and Wizzley.

What is a pub AdSense publisher id?

If you apply directly to Google AdSense using your own site (not one hosted by someone else) and are successful, you will receive a pub-id . This means that you have a full AdSense account and all of your websites will generate AdSense ads with the standard publisher id.

Can I change my ca-pub Id to a pub id?

To go from ca-pub to pub, there is an option to submit your own website for approval – you can do this in the ad setup section of your account.

Word Of Warning

Regardless of the publisher id you have, as soon as it is applied to your account/website, Google AdSense approved ads will start to display.

Do Not Ever Ever Click Onto Your Own Ads!!!

If you do you could risk having your AdSense account banned and once it is banned, that is it. You can never apply for one again because the terms and conditions clearly stipulate that you can only ever have one account per person (and per household).

Also, once you have been approved, do not think that you can get away with placing your id onto sites that have content that is forbidden such as adult content or sites with duplicate content.

Why Was My AdSense Account Rejected?

Many people, regardless of the method of application receive a rejection notification from Google. There are a number of common reasons however each application is processed individually.

Some of the common reasons for a rejected AdSense account include:

  • Age: You must be 18 years or over.
  • Age of Site: In some locations, such as China and India, you are required to have owned a website for a minimum of 6 months.
  • Domain: Preference is given to top level domains such as .com .org.
  • Content: If your website has insufficient content is cannot be assessed. As a publisher, you must provide unique and relevant content that gives users a reason to visit your site first. – If your website is full of auto generated content with little or no original work, chances are you will not be successful.
  • Violation of Policy: You may be violating one of the many policies such as duplicate content, adult content, sites that document hacking and even drufg and alcohol related content. Details of the AdSense policies.


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    • majida123 profile image

      Majida Liaqat 

      6 years ago from Pakistan

      This is not unusual to get rejected by Adsense over and over again if you are living in Pakistan, Indian and South Asian countries. Well I have myself tried a lot to get an adsense a.c for hubpages but my application was consistently getting rejected by Google due to insufficient content, I tried over and over again. Google didn't approve my application even though I had posted 14 featured hubs on my account. I was so disappointed so here is what I did to get an account, I made a blogger a.c and posted around 20 articles with good info and I applied again through that blogspot url, surprisingly my account got approved in three hours or less. I was shocked as why Google was rejecting my a.c even I had posted better content on hubpages, in other words, it's getting complicated to get an account for hosted as well as non-hosted websites.

    • Ceres Schwarz profile image

      Ceres Schwarz 

      7 years ago

      This is very useful for those wondering about the difference between the ca-pub and the pub AdSense ID. I've been seeing these terms in the forums too and I think it was explained somewhere there. I agree that it can be really hard to get accepted into Google AdSense. So far, I was rejected for insufficient content when I previously applied. How many hubs do you think one should have so as not to get the insufficient content rejection anymore? I heard that some had 30 plus hubs before they got approved by AdSense.


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