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What Not to Do When Launching Your Company Site
In the 21st century, any successful business needs to have a web presence. For most businesses around today, your website will be the the first thing a potential customer sees. Because of this it’s more important than ever that your company site and web presence can accurately represent the quality of your products and services, as well as your relevance to your industry.
Still being a relatively poorly understood issue for many small business owners, launching your own company website can come with a few pitfalls that can make your site ugly, ineffective, or just plain boring. Here are a few things to avoid when you decide to bite the bullet and launch on the web.
Skimp on the Design Budget
Building a website is a lot like building your actual business location. How it looks is important. You wouldn’t hire the neighbor kid to build you a shop, and, in the same way, an amateur probably won’t get you good results on the internet. Of course, a lot of small business owners don’t have money to hire a design team.
There are, however, several miami web design services that offer affordable website design and CMS services that’ll help give your website a professional look.
Having a website isn’t very useful if no one ever sees it. To fix that, you’ll need to ensure that when people search for something that’s relevant to what you do, you show up in the search results. That means you’ll have to do some search engine optimization.
Not doing SEO is no longer a real option for anyone except the cable company. If you have a competitor, you need SEO.
Worry about Social Media Later
Way back in the 90s, when the internet was still relatively small, it was still possible for businesses to simply build a website, and wait for people to come looking for it. Today, that simply isn’t possible anymore. Today’s internet is a engine of redundancy, if you don’t make yourself seen, people will simply go to your competitors website. One of the easiest (and cheapest) ways to make yourself visible on the web is through social media. I've written about how to do this correctly before, so do it right the first time!
Have an Intern Write your Content
The content on your website is the first way that a lot of people will interact with your brand. Because of this it’s important that it accurately represents your company and your expertise. If you produce content that doesn’t look professional, doesn’t reflect your business’ capabilities, or is just plain boring and poorly formatted it can seriously impair your ability to communicate your message to a prospective client.
To ensure that your brand new website does a good job as your representative on the web, you’ll need to ensure that it’s nice to look at, that the content is interesting and informative, and that you’re making it visible to people that might be interested in your services. Good luck with developing your very own website, and give us a call if you need a hand!