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What is SEO - How to Earn & Get Traffic using it

Updated on December 5, 2013
Search Engine Optimization
Search Engine Optimization | Source

What is SEO ?

In today’s world, you can’t earn from blogging if you are unaware of these three vital words “Search Engine Optimization”. Website owners have realized it’ importance in today’s world that how it gives value to their website. I won’t give a technical outlay on SEO, i.e. in simple & basic words, SEO revolves around the methods & techniques which improve the rank or the preference of a website.

Categories of SEO-

  • White Hat SEO- It involves using of the natural & ethical SEO methods that one has to use to get the desired result’s i.e. higher traffic.
  • Black Hat SEO- This type of SEO is also known as spamdexing. It involves the methods degrade the relevancy of search results. This type of SEO is not for long term purpose & Google penalizes such sites.

SEO an Integral part of Internet
SEO an Integral part of Internet | Source

Is SEO important for you?

Success of a website totally depends on how you define SEO. A website that doesn’t get many views is like a product which has no customers. So, to sell your product i.e. to get more views to your website, you need to do proper integration of SEO is needed. So, remember that key to get views is hidden within your hard work. This will improve rank or the preference of your website. It is means to achieve higher listings on search engines.

SEO Tutorials for Beginners | What is SEO?

Black Hat SEO
Black Hat SEO | Source
This is popularly known as the Unethical SEO. Here, people use some set of un-allowed means to get higher traffic and get a good rank on Google. Although it’s very helpful but only short-term as Google treats it as a Spam which can also lead to your permanent ban. So Never try this.
Once this type of SEO was totally ethical & popularly used but due to it’s excess & wrong use by ,any users over web it was not accepted by Google & SEO Communities. Black hat SEO techniques can give a website a short term gains in terms of ranking unlike white hat SEO that can provide a website a long term gains in terms of ranking. You cannot solely rely on utilizing Black hat SEO methods for the risks of being penalized by search engines are higher.
Using Black Hat SEO is still very popular among people because of the no. of views & traffic it can give you in short period. But it’s never good for long term. Websites tend to rank higher until search engines find them and get banned from utilizing unethical practices. In order to attain the desired results, you should stick to the set of techniques that abide the norm of every search engines White Hat SEO. It may not be that fast but at least the results will be permanent.
Black Hat SEO can get you Banned
Black Hat SEO can get you Banned | Source

Black Hat SEO Techniques- (Should Never be Used)

Black Hat Techniques
Keyword Stuffing
If you use list of popular words searched a lot on Web, you can get traffic but this may send you to black list of Google. The keywords you will use should go with what is encapsulated on your web page content. They should be relevant and coherent.
Google Bowling
A way of increasing your rank while decreasing the rank of your competitors site.
Invisible Text
It is another popular Black hat SEO technique. Here you write the text in fonts which are same as the background color. It is done to attract more search engine spiders. But it is never recommended to do this as it won’t help you for long.
Doorway Pages
These are never to be used because not only its illegal but even it is very easy to find these by search engines. This gets you traffic & also easily caught by search engines.It goes like this; the search engine user is redirected to another web page which is not the site that he is intended to visit. This is purely BAD SEO.
Link Farm
It is about creating a back link to your site from a source which is unrelated to your article, in other words it is popularly known as spamdexing. A website should at least do link exchange and not all links redirected to the website.
This means using wrong words or non- correct words which are then redirected to correct one.
Duplicate Content on Multiple domains
Websites which provide duplicate content without resource acknowledgement.
Deceptive headlines
It is deceiving your readers about the actual content of your web page. Just like for example: 5 great things about Organic diet and then you will end up reading only three great things.
Blog Spam
Its by installing a word press blog or website without a kismet a plug in that prohibits do-follow for blog comments.

Black Hat SEO Techniques

White Hat SEO
White Hat SEO | Source

White Hat SEO-

White Hat SEO is also called ethical SEO. It is for those who intend to establish a long term investment on their websites. If we are to define White Hat SEO, it is a search engine terminology that refers to the usage of strategies techniques or tactics that focus on human audience. They completely follow the approved and natural ways of traffic building. White Hat go after the Google Webmaster Guidelines. They follow the rules and regulations of search engines which is a very important aspect in terms of website optimization.
White Hat SEO Techniques
Back Link Generation
Back Linking is probably the most popular White Hat SEO Technique. Brings a lot of traffic & helps in creating truly interesting and worth reading content that are posted online and letting people to share it with others. Link is propagated through the web by letting people do bookmarking and sharing. It is a very healthy way to increase the popularity of your website.
Internal Linking
Internal linking is also a way of boosting the popularity of your website. It is a method of linking one page of your site to another page of your site. Search engines take this action well because it tells that your website content suggest unification of thought. It also shows that your website is worthy of being shown on multiple pages.
Quality Content
You have probably heard this statement -Content is King-.You have to create interesting and informative contents to your website that are worthy to read. Your website should at least have topics that will be useful for readers. The content of your site should be worthy to be digested by your readers. It should be original and not copied from other resources. Avoiding repeated words and roundabout thoughts is a must.
Fill in All Tags
If you have quality images in your articles, it is good but to make it best, you must include the alt & title tags to all your images. By doing this you are telling search engines that your site has quality content & is helpful for all readers. It will help your website to be index better. Search engines always prefer those pages which have head elements.
Titles and Meta Data
The titles and Meta data for each pages is essential. However because these are misused in the past, search engines tend to disregard making them less important. Nonetheless, it is still important to provide necessary titles and Meta data to each page. Remember the title of anything is the declaration of the content of the page. Providing the right Meta data will also help readers to know what is encapsulated to the content proper.
Use of keywords
When creating your website content, make sure to use well researched keywords that are relevant to your site content. If you are offering products of services make sure that you will use key phrases that people are searching. Do not stick to single words as they are not effective targets. Focusing on long tail keywords that are more specific to what are you trying to promote is more likely effective.For the maximum effectively of your keywords make sure you use them on important elements of your page which include the Title, meta description, meta keywords, the heading elements which comprises of the H1, H2 and H3, the text itself, the alt and title tag plus the pages links.
Inbound Links
An interior part of Bank links is Inbound links which means linking related articles within your article. But make sure that such links are related & also ethical on internet. It will also not add any enthusiastic result if the website that created a link to your site has an irrelevant content.
Overall, it is clear that White Hat SEO doesn’t guarantees traffic initially but works as a life insurance for your website. The quality of work devoted to any site with White Hat SEO techniques are for long term. It abides ethical techniques and it is absolutely legal.

The Best White Hat SEO Techniques

How to Excel
How to Excel | Source

SEO factors -

SEO Factors
Content is King
Content including all text, images and video, is most important. Write/produce great content, worthy of being shared and linked to. Formatting the content is important including usage of headings (h1 h2 etc. tags), bold text, italics, links etc. Make sure all links are working and relevant. Use descriptive titles and headings. High quality semantic code that ALL search engines can understand is important. Make sure it is excellent content, and you will get results.
Incoming Links
Incoming Links from other quality & related websites/pages (good descriptive link text/phrases) to multiple pages, not just your home page. It is very important your incoming links are to multiple pages, not just your home page. Make sure they are unpaid, don’t mess around with link buying and other scams that will just end up getting your site penalized by the search engines.
Title Tags
Title tags (what you see at top of browser when viewing a page, within <title> tags. Use descriptive and appealing titles to insure you get the most people interested in visiting.
Links with Internal Pages
Links with good phrases to other internal pages within your site, and links to otherexternal quality & related websites / pages also. This is number four on the list, but could easily move up to third depending on the type of website. Once again, this deals with your on page content and site architecture. Make browsing your site easy, and link to other reputable websites users will find useful, and you will create a better user experience. You will gain trust with your readers and the search engines will award you as well.
Social Media
Social Media like Twitter, Facebook, Pinterest  helps a lot to get a lot of traffic. Use it. It sends good signals to search engines that your content doesn’t just live in a box. Get an active following and spread the word about your awesome content.
Meta Description
Meta Description tags that are relatively short and precise, must match on page content. Not all search engines even look at this, so don’t spend too much time worrying about the perfect descriptions.
ALT Attributes
ALT Attributes for image tags. You’d be surprised at how much traffic you can get by simply adding short, descriptive, 3-5 word ALT phrases for all your images.

SEO Feature Updates -

That's it. Hope you enjoyed reading this hub. Thanks a lot for the time you have invested in reading my hub. Do leave your feedback below along with your valuable comment. Cheers!!!!

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    • gags3480 profile image

      GAGANPREET SINGH BHATIA 4 years ago from Kanpur, India

      Great that you liked it....

    • MsDora profile image

      Dora Weithers 4 years ago from The Caribbean

      Voted Up and Useful. Wasn't aware of all these terms and procedures. Thank you for the education.

    • gags3480 profile image

      GAGANPREET SINGH BHATIA 4 years ago from Kanpur, India

      Thanks a lot Purvis. I am glad that you found this informative.

    • PurvisBobbi44 profile image

      PurvisBobbi44 4 years ago from Florida


      This is one of the best Tutorial and SEO information hubs I have read so far. It is current information---not outdated useless information. I will be back to read some more.

      I especially enjoyed the man in the first video who knew what he was talking about and I wish I had heard this two years ago. I am doing about 80% of my SEO correct.

      Super information.--Thanks so much.

      Bobbi Purvis

    • gags3480 profile image

      GAGANPREET SINGH BHATIA 4 years ago from Kanpur, India

      Thanks a lot Ken. Glad that you liked it.

    • KenDeanAgudo profile image

      Kenneth C Agudo 4 years ago from Tiwi, Philippines

      nice work ;-)

    • gags3480 profile image

      GAGANPREET SINGH BHATIA 4 years ago from Kanpur, India

      Thanks a lot for your feedback.

    • Anonymous00 profile image

      Anonymous00 4 years ago

      Looks good.

    • gags3480 profile image

      GAGANPREET SINGH BHATIA 4 years ago from Kanpur, India

      Glad that my work helped you. Thx for stopping by.

    • Careermommy profile image

      Tirralan Watkins 4 years ago from Los Angeles, CA

      There is a lot of valuable information in this hub and I learned a lot. Thank you for sharing your insight.