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What Is Shopify Ecommerce Automation?

Updated on August 4, 2019
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Prachi works as a full-stack developer, specialized in e-commerce and mobile app development.

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As stated by world-renowned business magnate Bill Gates, “The basic rule of any new technology, used for business growth, is the automation applied to an efficient system will increase its efficiency. The next is that the automation applied to an inefficient system will only increase the inefficiency.”

Hiring new employees is the straight and obvious step you would think about, but it will surely incur lots of cost and time, which, if you think carefully, can be used to expand your business.

Since you are running an eCommerce business, the best solution is E-COMMERCE AUTOMATION. You must have definitely heard the name of Shopify and must be using it as well.

The Shopify eCommerce Automation is a powerful software that can streamline the manual tasks and relieve your team of extra work.

Now, the question arises, What Is eCommerce Automation?

eCommerce Automation is the process of running software applications and relevant tools to create a line of processes that will, ultimately, reduce repetition of tasks and increase efficiency.

In other words, it is an operation that executes by itself after setting it once. Thus, it gives e-sellers enough time to focus on other profit-making tasks.

Automation can complete a variety of tasks, such as:

  • Recognizing and rewarding customers for marketing
  • Optimization of the visual merchandiser
  • Maintain a record of tracking and reporting
  • Fraud prevention

Each and every task works towards the same goal, achieving completion of a hundred tasks in comparatively less time through automated workflows.

Benefits to Users

Through Shopify Flow Automation, it hardly takes few seconds to generate automated thanks templates. There is no discontinuance of services or interfere with any third-party tool. The whole process is perfectly managed and runs smoothly all the time in one place.

In Shopify Flow, to optimize the workflow, the tasks are divided through roles and departments, such as:

Operations Managers: Under this, the workflows related to inventory, product, and shipping are managed. Products are tagged and added to the specific collections automatically on the basis of SKU and title to optimize visual merchandise.

Customer Service: Customers can be tagged on the basis of specific products and their order value. Consequently, the customer service team is instantly notified to send either personalized thank you letter or loyalty program invitation to the relevant customer. In case of returns, a notification is sent to the customer service team to have a word with the customer and build a stronger relationship.

Fraud Prevention: With the help of fraud prevention feature, high-risk orders can be easily identified and flagged on an immediate basis. Then, the specific fraud-prevention or security specialist is notified to manually review the case. This way, you can save the chances of thousands of dollars risk.

Advertising and Marketing: You always have to add new stock of products or individual products and it is important to promote them as well. For this, Shopify Flow can notify the marketing department about the added product details, which help them to start with the advertising planning instantly. Also, when there are changes in the sale schedule, the marketing department would be able to prepare promotions agenda in advance.

Web Development: eCommerce automation is such a powerful tool that besides above-mentioned features, it can even customize themes and display the best payment as well as shipping/delivery options. Once done, there is no requirement of coding it repeatedly. And thus, your technical team will have enough time to focus on other development areas.

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Types of Tasks

Shopify Flow makes use “trigger-condition-action” method to automate tasks. Below are some of the most common tasks that can be easily automated:

  • Advertising and Marketing
  • Tracking and Reporting
  • Security Analysis
  • Inventory Management
  • Personalized Customer Service
  • Product Targeting
  • Customer Segmentation
  • Shipping
  • Storefront Visuals
  • Pricing and Promotions

As these certainly are the most essential tasks of every e-commerce business, automating them gives you enough time and strength to think about other creative jobs, personal development as well as sales and marketing.

Evolution of Shopify Flow

Since the release of Shopify Flow, the company has worked with more than 3,700 businesses and offloaded 1.1 billion corporate decisions. This is almost equal to 9.2 million hours. Yet they are still building more creative ways to help e-sellers with their businesses. Some of their innovations include:

Workflow Monitoring: The detailed workflow monitoring boosts the tracking and reporting process by giving an extended list of all running workflows. This enables troubleshooting at its easiest and increases supervision over individual workflows.

New Automation Techniques: The workflow can be started even with the initiation of the draft order. The flow progresses with trigger and updates customer action. It contains “none, few or all condition” functionality with respect to product fulfillment status.

Connected Apps: Shopify is made flexible enough to work with a variety of apps. In other words, when you install an app, their relevant actions and custom triggers are automatically integrated with Shopify Flow for usage.

Conclusion

Shopify Flow has an immense capacity to fulfill varying demands such as customizing theme changes to displaying and hiding payment options based on pre-determined criteria. Automation is a futuristic approach to reduce the time indulged in the development of eCommerce flow, helping the business owners to meet their bottom line in a short amount of time.

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