ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Is Shopify Ecommerce Automation?

Updated on July 27, 2020
FelishiyaPS profile image

Prachi works as a full-stack developer, specialized in e-commerce and mobile app development.

As stated by world-renowned business magnate Bill Gates, “The basic rule of any new technology, used for business growth, is the automation applied to an efficient system will increase its efficiency. The next is that the automation applied to an inefficient system will only increase the inefficiency.”

Hiring new employees is the straight and obvious step you would think about, but it will surely incur lots of cost and time, which, if you think carefully, can be used to expand your business.

Since you are running an eCommerce business, the best solution is E-COMMERCE AUTOMATION. You must have definitely heard the name of Shopify and must be using it as well.

The Shopify eCommerce Automation is a powerful software that can streamline the manual tasks and relieve your team of extra work.

Now, the question arises, What Is eCommerce Automation?

eCommerce Automation is the process of running software applications and relevant tools to create a line of processes that will, ultimately, reduce repetition of tasks and increase efficiency.

In other words, it is an operation that executes by itself after setting it once. Thus, it gives e-sellers enough time to focus on other profit-making tasks.

Automation can complete a variety of tasks, such as:

  • Recognizing and rewarding customers for marketing
  • Optimization of the visual merchandiser
  • Maintain a record of tracking and reporting
  • Fraud prevention

Each and every task works towards the same goal, achieving completion of a hundred tasks in comparatively less time through automated workflows.

Benefits to Users

Through Shopify Flow Automation, it hardly takes few seconds to generate automated thanks templates. There is no discontinuance of services or interfere with any third-party tool. The whole process is perfectly managed and runs smoothly all the time in one place.

In Shopify Flow, to optimize the workflow, the tasks are divided through roles and departments, such as:

Operations Managers: Under this, the workflows related to inventory, product, and shipping are managed. Products are tagged and added to the specific collections automatically on the basis of SKU and title to optimize visual merchandise.

Customer Service: Customers can be tagged on the basis of specific products and their order value. Consequently, the customer service team is instantly notified to send either personalized thank you letter or loyalty program invitation to the relevant customer. In case of returns, a notification is sent to the customer service team to have a word with the customer and build a stronger relationship.

Fraud Prevention: With the help of fraud prevention feature, high-risk orders can be easily identified and flagged on an immediate basis. Then, the specific fraud-prevention or security specialist is notified to manually review the case. This way, you can save the chances of thousands of dollars risk.

Advertising and Marketing: You always have to add new stock of products or individual products and it is important to promote them as well. For this, Shopify Flow can notify the marketing department about the added product details, which help them to start with the advertising planning instantly. Also, when there are changes in the sale schedule, the marketing department would be able to prepare promotions agenda in advance.

Web Development: eCommerce automation is such a powerful tool that besides above-mentioned features, it can even customize themes and display the best payment as well as shipping/delivery options. Once done, there is no requirement of coding it repeatedly. And thus, your technical team will have enough time to focus on other development areas.


Types of Tasks

Shopify Flow makes use “trigger-condition-action” method to automate tasks. Below are some of the most common tasks that can be easily automated:

  • Advertising and Marketing
  • Tracking and Reporting
  • Security Analysis
  • Inventory Management
  • Personalized Customer Service
  • Product Targeting
  • Customer Segmentation
  • Shipping
  • Storefront Visuals
  • Pricing and Promotions

As these certainly are the most essential tasks of every e-commerce business, automating them gives you enough time and strength to think about other creative jobs, personal development as well as sales and marketing.

Evolution of Shopify Flow

Since the release of Shopify Flow, the company has worked with more than 3,700 businesses and offloaded 1.1 billion corporate decisions. This is almost equal to 9.2 million hours. Yet they are still building more creative ways to help e-sellers with their businesses. Some of their innovations include:

Workflow Monitoring: The detailed workflow monitoring boosts the tracking and reporting process by giving an extended list of all running workflows. This enables troubleshooting at its easiest and increases supervision over individual workflows.

New Automation Techniques: The workflow can be started even with the initiation of the draft order. The flow progresses with trigger and updates customer action. It contains “none, few or all condition” functionality with respect to product fulfillment status.

Connected Apps: Shopify is made flexible enough to work with a variety of apps. In other words, when you install an app, their relevant actions and custom triggers are automatically integrated with Shopify Flow for usage.


Shopify Flow has an immense capacity to fulfill varying demands such as customizing theme changes to displaying and hiding payment options based on pre-determined criteria. Automation is a futuristic approach to reduce the time indulged in the development of eCommerce flow, helping the business owners to meet their bottom line in a short amount of time.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)