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What is Your HUB? (How to Write an Incredible Elevator Speech)

Updated on December 14, 2011
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Your Elevator Speech

An elevator speech is the quick statement you would offer someone in an elevator who asks "What do you do?" Your time in an elevator is limited so your message needs to be short and to the point. At a networking event, you may be given 30-60 seconds to let people know about your business. What would you say?

When writing an elevator statement for the first time, many people focus on the background they have and the products they sell. It is not uncommon for someone to say "I'm Bob, with XYZ Plumbing. We've been in the plumbing business for over 35 years. We use only the best fixtures and we have many satisfied customers."

This type of statement gets the message across that you are a plumber, but how does it set you apart? Why should I be compelled to call you?

The HUB Statement

Your HUB statement is your Hottest Undeniable Benefit. Instead of telling people how long you have been in business, tell people what you will do for them. I don't really care how many satisfied customers you've had, I want to know what you will do for me.

By recognizing your hottest undeniable benefit, you will home in on what you do for your customers. An orthodontist gives people a more confident smile. A chiropractor moves people to live pain free. What do you do for your customers? Can you say it in less than 30 seconds?

The best HUB Statements appeal to people's feelings. How are you going to make them feel? A maid service allows people to finally relax in a clean home. A pest control service let's people live pest free. An air-conditioning service cools people off. What benefit do you offer that appeals to people's feelings the most?


Write Your Elevator Speech In 3 Easy Steps

When writing your elevator speech remember to keep it short. There is no need to go into every detail about where you get your widgets or what materials you use to make them. You can easily write your speech with these steps:

  1. Mention your name and your title. If you are a one man show, just say you are the owner, no one likes to hear that you are the C.E.O. or President of a non-existing corporation.
  2. Give your HUB statement.
  3. Restate your name and give your website address or catchy phone number like 1-800-my smile.

When you have a prepared elevator speech you come across more confident and professional when you meet new people who might be interested in your services.

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    • frugalfamily profile image
      Author

      Brenda Trott, M.Ed 5 years ago from Houston, TX

      RNMSN and LA I'm glad I could offer some value. I'm sorry you don't see comments Becky, there are several approved comments. Maybe it is your browser?

    • RNMSN profile image

      Barbara Bethard 5 years ago from Tucson, Az

      frugalfamily this was an excellent hub!! voted up along with LA et al :)

    • Becky Katz profile image

      Becky Katz 5 years ago from Hereford, AZ

      You are not approving your comments, just your replies.

    • LABrashear profile image

      LABrashear 5 years ago from My Perfect Place, USA

      Elevator speeches are so hard. Helpful bit of information here. Voting up, bookmarking and sharing. Thank you!

    • frugalfamily profile image
      Author

      Brenda Trott, M.Ed 5 years ago from Houston, TX

      Well thanks epigramman! I might have to quote you on that:)

    • epigramman profile image

      epigramman 5 years ago

      ....well you are truly a great motivator and a great communicator too - and that's two key elements for any writer - and of which you are a great one too ...... thank you for your royal endorsement of my humble little hubpage - coming from someone special like you - that really means a lot - and that my incredible elevator speech for today.

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    • Highvoltagewriter profile image

      William Benner 5 years ago from Savannah GA.

      I always heard when you are giving a speech you tell that what you are going to tell them...TELL THEM and then tell them what you told them. Now if you can do that in the length of time that you are on the elevator with someone then you got something!

    • frugalfamily profile image
      Author

      Brenda Trott, M.Ed 5 years ago from Houston, TX

      Thanks for stopping by Credence and SusieQ. You both bring up a good point that a hub statement is a fantastic tool to use when job hunting as well as when you are networking with business professionals.

    • profile image

      SusieQ42 5 years ago

      I just wrote an article for textbroker about how to write an effective resume, and yes, you're right...they recommend writing a strong statement to make your skills known to the possible employer...make it stand out so the employer knows right off the bat who he's considering and why. Good hub. Thanks for the info.

    • Credence2 profile image

      Credence2 5 years ago from Florida (Space Coast)

      There it is, FF, how to get and give more bang for the buck. Making the most of your time when you are seeking employment when you there may be a minute or two to make an impression. Food for thought, thanks Cred2