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What is a good business research?

Updated on May 19, 2011

Good research is carefully planned and conducted, resulting in dependable data that manager can use to reduce the decision-making risks. It follows the standards of scientific method and is systematic, clearly defined and planned and is based on empirical procedures.

Following are the attributes of a GOOD BUSINESS RESEARCH:

  1. The PURPOSE is clearly defined.

The problem involved should be clearly stated, indicating the scope, limitations and the actual meaning of the terms involved should be explained.

   2. The research PROCESS should be explained in details.

Significant procedural details should be described to permit another researcher to repeat the research. Each step, such as acquiring participants, sampling methods, and gathering procedures should be revealed. If this information is omitted it is difficult to estimate
the reliability and validity of the data and the research overall.

   3. Research DESIGN should be thoroughly planned.

The procedural design should be planned to yield as objective results as possible. If possible methods like opinion survey should be substituted with more reliable methods like direct observation and getting data from documented sources. All possible efforts should be made to minimize the influence of personal bias while working with data collection and recording.

    4. LIMITATIONS of the research should be revealed.

The researcher should report the flaws in procedures and methods to be used and how it might affect the data and findings. It is important as some of the imperfections in the research design and conduct may invalidate the results completely.

    5. The data should be ABEQUATELY analyzed.

The data should be classified and analyzed in a way that will help the researcher to come to valuable conclusions.

    6. FINDINGS should be presented unambiguously.

The report should include the clearly stated findings and should be reported with maximum objectivity. Presentation of the data should be clear, precise to be reasonably interpreted and easily understood by the decision maker and organized in a manner so that manager is able to locate crucial data.

   7. All CONCLUSIONS must be justified!

Only those conclusions should be included into the report for which the data provides solid basis. Researcher should omit the mistake of broaden the basis with the help of his personal
experience and should try not to draw universal conclusions form the study, which is uses limited population sample.

Ultimately the research should help the managers to select more effective, less risky and more profitable alternatives.


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