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What's a Business Plan?

Updated on May 10, 2020
R K Singh2019 profile image

Ranjan is a market research professional and he works as an independent researcher for many clients from the US and Europe.

A business plan is a road map that provides the outlines and directions for how your business is going to work, and how you are going to make it succeed.

Once, you write down a paragraph on the back of a paper describing what plan to do and how you plan to do. Then, you've already started the first step towards a professional BP. So what should be included in a business plan, and how to put all the information together? It’s simple, a business plan is a tradition of your business goals, the strategies you'll use to meet them, potential problems that may confront your business and methods to solve them. And finally, the financial resources that will help you finance your venture and keep it going until it breaks even.

However, before starting this business plan, it is essential, to begin with, the Market research Company. It helps you as an entrepreneur to keep up with the latest trends that are currently active and in usage in the market and then make well-informed directions and decisions. It can take the guesswork out of innovation, and funnel resources into ideas and projects that hold the most potential. Also, it helps you determine if you have a potential audience and where they’re hiding: Is your business, products, or services able to fulfill the needs of your target audience? If your answer is yes, the chances that you are in a good place are very high.

There is a list of ways of how businesses can use market research company:

  • Determine the feasibility of a new business. If market research indicates there’s little or no demand for the product or service, the business is unlikely to succeed.
  • Identify and develop potential new markets.
  • Keep close tabs on marketing trends and develop strategies on how to stay ahead or adapt to changing market conditions.
  • Test the demand for new products or features.
  • Ensure optimal product placement – how, when, and where should a product enter the market.
  • Improve and innovate their business. You can identify issues with certain business aspects such as customer service early. This can help companies overcome costly disruptions later.
  • Boost the success of their promotional campaigns. By gauging customer sentiment and understanding the perception of their brand, businesses can better shape their branding and marketing strategies.

As we can see, Market research is an effective tool to assist the business plan. It is about collecting information that provides an insight into your customer's thinking, buying patterns, and location. Once you are sure about your idea, your outlines are clear. Then, it’s the moment to properly write a Business Plan.

The following is a comprehensive guide showing how to write a business plan

1. Executive summary

The executive summary is an overview of your business and your plans. It ‘s such a key for anyone who received your BP to understand exactly what is the BP is about and is ideally only one to two pages.

2. Opportunity

The opportunity section answers these main questions:

  • What are you actually selling : a product or a service ?
  • How are you going to solve the problem (or “need”) for your market?
  • Who is your target market and competition?

3. Execution

In the section of your business plan, you’ll answer the question: how are you going to take your opportunity and turn it into a business? This section covers more details on your sales method and operations to adopt for success.

4. Company and management summary

Having a great idea to start is good. But, having also a great idea with a great team is perfect. This section is dedicated to describing your team and who you need to hire in the future. You will also provide a quick overview of your legal structure, location, and history if you’re already up and running.

5. Financial plan

In this section, you have to mention anything related to the financial resources forecast. We’ll tell you what to include in your financial plan, but you’ll definitely want to start with a sales forecast, cash-flow statement, income statement (also called profit and loss), and your balance sheet.

In the end, it seems essential to mention that writing a BP is not something hard. Once you have an idea and a community. Then you have already that 50%of the work. As you prepare your business plan, you'll find weak spots in your business idea that you'll be able to repair. You'll also discover areas with potential you may not have thought about before and ways to profit from them. Only by putting together a business plan can you decide whether your great idea is really worth your time and investment.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.


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