While Wearing Multiple Hats Keep Your Values Consistent
In today’s fast-paced highly connected social/work environment most up and coming (#millennials #genZ (18 – 38)) individuals are required to acquire multiple skill sets in a wide array of fields to remain competitive. Bringing life to the idiom: “Wear many hats.”
One thing that is not often mentioned in respect to this process is the importance of keeping your values consistent.
If you cannot espouse the same values you would display while interacting with a high net worth individual -- investor, professor, employer, mentor, etc. -- as you would in front of the people you grew up with: it may be time to realign your #values #brand.
There will always be people attempting to tear down or disrupt the things that you are attempting to accomplish by virtue of child-like smear tactics.
Your job is to make that job difficult for them and subsequently a waste of time & energy. #truthreigns (but only when your brand identity is true to your values).
Once you have shored up your brand position – you are primed for exponential growth within your sector or community. For the following reasons:
You Eliminate Confusion
Online engagement is a cornerstone of today’s personal & professional digital experience, but the vast amount of material audiences are exposed to can create a high level of noise. Brands that minimize the noise – position themselves for a clear line of communication.
You Streamline The Process
Balancing online and offline community engagement can become challenging. A clear and concise brand identity will allow you to find success under the most challenging circumstances.
You Invite Your Community In
The ten most valuable brands in the world all share one characteristic. They invite their audience into the brand experience, in turn allowing them to help shape the company’s product line and services. In short, an engaged community translates into a loyal and valuable partnership between you and your audience.
You Gain Traction on Social Media
Today, potential employers may search for you on social media as often as potential girlfriends/boyfriends, in an attempt to safeguard their company from a mistake during the hiring process. That said, when you have solidified your (brand) value proposition – everyone from clients to potential partners will find your interactions and love your brand.