Why 97% of Youtubers Fail (and How You Can Avoid It)
Let me ask you something, how many YouTubers are there on the platform?
31 Million Channels!!!
Out of the staggering 31 million YouTubers, only 16000 channels have more than a million subscribers!
If you're a normal person, you would be asking this one simple question: Where did the other 31 million go?
Simple. It's either they fail to market it, or they have the wrong expectation.
Let's Start With Numbers
There are 5 Billion Videos Uploaded Everyday On YouTube!!!
Can you believe that?
That's 500 hours of videos every single minute!
It's not that surprising why most YouTubers fail at the start. They're competing with every single person uploading there. You're literally trying to stand out in the midst of all the traffic. Your odds are excruciatingly small but never none ;)
When people see these statistics, there are two reactions that they might give:
- Back away, thinking this whole "Youtube" thing might not be for them.
- Shocked, but still want to give YouTube a shot.
And that's only the 1st step! The one who backs away know they're not going to spend their time trying to make content in a jam-packed platform. To some extent, you have to respect them for taking their time seriously.
But as for you, the one who's still pondering about making your own YouTube channel or maybe you already have. You're still a little bit discouraged but not willing to go out without a fight.
A Blow To The Head
So you make your YouTube account, then you start creating your content. You probably spend half of your day planning, recording, and editing your footage. You feel that this video of yours will go viral or get a decent amount of views.
When the time comes for you to upload it, you get Nothing. Not a whopping 1 million views or even a measly 1000. You get little to no views at all.
For most starting YouTubers, this is like a massive blow to the head. Most give up at this stage.
Most of them quit after uploading their first five videos. That's pretty sad. Most of the time, they quit not because making content is too hard or too exhausting.
They quit because they have unrealistic expectations.
Big Expectation Low Result
Would it be perfect if the whole world knows that you recently uploaded a new content?
You don't need to worry about marketing or promotion. Revenue coming in from every million views you get each week. It's perfect! But that's not how the real world, kiddo.
The worst thing a starting YouTuber can do is having an unrealistic expectation of what they're going to achieve when starting out.
Here are some of the expectation you might have when starting out:
- Getting tons of views on your first video.
- Getting 1000 subscribers in the 1st month.
- Getting rich quick from your quality video.
I know I'm generalizing, but it's pretty accurate to some of our first expectations when starting a YouTube channel for the 1st time.
One of the best ways to tackle this is to have a realistic goal when you're first starting out using S.M.A.R.T Goals:
- Specific: Your goal must be simple and clear. In the case of YouTube, ask yourself, "What video do I want to make." then "Who is this for?", etc.
- Measurable: It must be measurable to track your progress, so you get motivated. In the case of YouTube, if you're consistent, one of the most realistic goals is to have goals such as getting 100 subscribers on the 1st month so you can track your progress.
- Achievable: Your goals must be possible. In this case, you can try setting your goals of uploading a consistent three videos a week.
- Relevant: Is it relevant? If your content has no value or is irrelevant. There's absolutely no reason for people to watch it. Please don't make it for yourself, give people what's relevant.
- Time-Bound: Your goal needs to have a target date. No, you're not pressured to get a million subscribers on the 1st year. But you can try to set your goals to get 10000 subscribers by the end of the year.
If you apply the rules above, you will get significant results in the smallest amount of time. It's always better to plan ahead rather than go guns blazing in a new field.
Yeah, But Did You Market It?
Maybe you're of those rare ones—the ones who did their homework. You've set your goals. You planned your attack. Now, you upload your content. And...
Well, it's getting a little bit of traffic. Probably a view a day. That's pretty decent.
If this happens to you, you're not doing an essential part of a successful channel, which is Marketing.
You don't have to spend any money on marketing. Marketing can be done as simple as posting a picture on Instagram. It's that easy!
But of course, it's not that helpful if you don't have much following. That's when you have to do a very unique way of marketing, which I called "ridiculously direct marketing" or in simple: Building Relationship.
Now, why did I call it "ridiculously direct marketing." I just thought that sounds professional. What I meant by building a relationship is by going to forums or joining communities and actually make a relationship with other content creators in your niche.
If you share a link to your group when nobody in your community knows you, it's not going to help in one bit. So you need to understand that to build long term following for your channel. You have to interact with other creators.
Talk to them, share them your stories, give value more than you take them. That's how you build long-lasting relationships!
When you have a close group of content creators, they will know and trust you enough to promote your quality content.
They will do cross-promotion for you. Word of mouth is the best form of promotion!
This also goes for other business and media. Building relationships has always been the best tip for long-lasting success on any platform.
So if you're starting a YouTube channel, it's always best to do your homework first. Plan out how you're going to run your channel by setting S.M.A.R.T Goals.
After uploading your first few videos, it's always best to promote your videos. You can do that in many ways, but one of the best ways is to build a close long-lasting relationship for long term success.