Why Article Marketing No Longer Works and What You Can Do About It
Article Marketing Failure
Article Marketing Destroyed By Google in 2012
The promotional strategy of article marketing was a very successful one up to 2012. However Google changed the landscape of online promotion by way of article marketing in 2011/2012 by rolling out a large number of Google algorithm changes.
The most significant of these algorithm changes and updates were Panda and Penguin
The net effect of these changes was to devalue very significantly the value of pages/articles on article directory sites like EzineArticles.com, ArticlesBase.com and all of the other article directories.
The impact for online business owners and affiliate marketers was truly dramatic.
Articles submitted to these sites, which up to then might have ranked very well in the search engines and delivered a lot of traffic to your website, were now nowhere to be found in the search results pages of Google, Bing, and the other search engines.
Articles submitted to Ezinearticles.com which might have attracted hundreds of views with the knock on benefit of sending that traffic to your website if your resource box was sufficiently compelling are now getting paltry numbers of views.
You can check this for yourself quite easily. Just head over to ArticlesBase.com or EzineArticles.com and you scroll to the bottom of the page of any article you choose.
Check two things: the date the article submitted and the number of views. What you will see will shock you because it is almost certain that if the article was submitted in 2012 or later the viewing figures will be appallingly bad.
Now, keep in mind that one of the benefits of submitting articles to article directories in the past was the possibility of your article being picked up by other webmasters and republished on their website. This type of syndication could lead to other significant sources of traffic back to your website, provided those sites had good traffic figures to begin with.
It is clear now that if your “viewing” figures for your articles have plummeted the likelihood of syndication by other webmasters will also have fallen through the floor.
Let’s face it: if nobody views your article, nobody is going to republish it.
And it gets even worse if you rely on article marketing as a strategy to promote products for which you are an affiliate or to attempt to attract searchers back to your own website.
Because for the first time ever Google confirmed in 2012 that submitting articles to poor quality sites, and Google now has article directory sites firmly in it’s sights, can actually damage your website in Google’s eyes.
Many article marketers, who recognized that Google may not be too enamored with article marketing as an attempt to manipulate its search results and page rank numbers, were happy to plod along with the strategy on the basis that “it cannot do any harm to my site”.
This is no longer the case.
Take a look at this discussion on a Google chat forum in which a Google employee confirms to a website owner that the problem for her site is the back links she is getting.
And he further points the finger at an article of hers on EzineArticles.com as being one of her problem backlinks (see below).
John Mu's Google Plus Profile
John Mueller, Google Employee Confirms Damage from Article Marketing
John Mu is a Google employee and moderator of one of the forums at Google Webmaster Central.
In the thread referred to above on the Google Groups Webmaster Forum for the first time, Mu confirms to a questioner that one of the causes of her website domain being penalized is the presence of backlinks from sites like Ezine Articles.com
He even goes so far as to give him/her a link to the article in question.
Here is a link to the article: http://ezinearticles.com/?A-Guide-To-Using-Twitter-For-Marketing-Your-Business&id=5363564
It is not actually a bad article but the very existence of this article and backlinks back to the questioners site is what causes the harm in Google's eyes.
Because it breaks one of the cardinal rules of Google webmaster guidelines-the attempt to manipulate page rank or popularity by obtaining forced or contrived back links.
Can you imagine the damage caused to your site by multiple, even hundreds, articles from article directories like EzineArticles.com, GoArticles.com, ArticlesBase.com etc.
Article Marketing-Google's Warning
Warrior Forum Internet Marketing Forum
Internet Marketing Forums and Article Marketing Propaganda
Internet marketing forums like WarriorForum.com have many, many members who are supporters of article marketing as a viable and good strategy of promotion online.
However most of these members make their income from selling the “picks and shovels” of article marketing campaigns to people like you.
They supply “content”, articles, article submission services, article spinning services and so forth.
This is why you need to be careful about where you get your information and how much weight or importance you attribute to it.
Because many people who will still insist that article marketing still works have, quite frankly, a vested interest in making you believe this.
Google's Recommendations for Quality Content
The Article Marketing Failure-How To Overcome This Problem
It is clear, and Google tells us, that their incessant striving for improvements in the search engine results pages that you need to publish quality content.
However “quality content” can be a subjective concept and many website owners struggle to understand what Google actually consider to be quality content.
Thankfully Google helps you out here because it spells out quite clearly what it considers to be quality, informative, and useful content that is likely to rank well. And this type of content is unlikely to be found on article directory sites, according to Google.
A solution to the problem of a failing article marketing strategy is to concentrate and focus on building a quality, authority site of your own and publish your best content there.
To build an authority site you will need to commit to publishing authority content. This can be time consuming and if you don't want to do this yourself you can always outsource it.
However, you need to be careful that you procure the services of a good web content writing service from a good writer who understands the requirements of quality content and how to carry out proper research. (Feel free to contact me as gaps open up in my schedule from time to time)
An Authority Site
An authority site is simply a site that is comprehensive, authoritative, informative, and genuinely useful to its visitors.
It is the type of site that will attract links from other websites naturally because of the quality of its content and not a site which is completely dependent on “manufactured” links from article directories and other sources.
It is also the type of site that visitors will be happy to have found and look forward to returning to…and not one that has the user clicking the “back” button on their browser.
And clearly any website that has returning visitors, natural/organic back links from other sites because of it’s value is going to rank well in the search engnes and grow your organic, search traffic exponentially in the most natural way.
Best of all is that an authority site owner does not have to be worried about the next Google algorithm update.
Because the site will be built along the very lines that Google helpfully provides.
If you are engaged in article marketing I hope you can see now that it is ultimately a futile strategy which will lead to disappointment for you.
Please excuse the bluntness of my message.
But ultimately you are better off building your website and online business on a sound foundation…and not on quicksand.
I would love to hear your comments below.
Article Marketing Poll
Do You Do Article Marketing?
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