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Why Being an Expert helps with Marketing

Updated on July 1, 2017

Being seen as an expert is a great way to get more business. Here are some methods you can use to establish yourself.

Depending on what your goals are in regards to marketing, it may be to your benefit to establish yourself as an expert.  While this sounds great, you may be asking yourself how you accomplish this.  Well, if you keep on reading, you will find out and be on your way to being an expert that others are seeking out.  It will take some time to establish yourself as an expert but here are some ideas to accomplish this.

Responsibility - One of the responsibilities of an expert is to make sure that information you are providing is information that your customers want.  For instance, lets say you provide e-courses.  Do your potential customers know the benefits of taking the course from you instead of someone else?  Can they tell what you are selling?  Do they know why they need this course?

Writing Articles - Writing articles on your field is a great way to establish your authority on your topic and to establish you as an expert.  Make sure that wherever you are posting your articles is a place where you retain ownership and you are able to get a spot where you can put some information about you.  In this place you should be listing your website and why people should visit your site, such as a more in-depth look at the information on the article site.  You may prefer just to place articles on your own website or blog as well.

Website - It is important that you build a website for yourself.  It does not have to be big or extensive, but it should have information about you, your background making you an expert, and then some tips or information for those that visit your site.  If you do speaking engagements or other training, there should be information about what that entails as well as pricing.  There should also be contact information so people can talk to you personally.  Register a proper domain name to look more professional.

Using Social Media - Make sure to open an account on the popular sites.  It is important that you are post helpful information to get yourself known, not just information as to why people should use or buy your product.  If people know you and respect you, they will seek you out when they decide they need your product.

Seminars - A lot of different experts conduct seminars for free to give people a chance to see what they offer.  There are a variety of different methods you can use for these types of presentations such as the phone or through Internet sites.  If it is a sample presentation, keep it short and do not give away all your tips and secrets in this presentation. 

When it comes time to establish yourself as an expert, do not expect it to be overnight.  It takes time let people know about you, to get them to trust you, and for them to come back to you when they need your assistance.  With perseverance and patience, you will be requested when someone looks for your knowledge.


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    • SKCandles profile image

      SKCandles 5 years ago from Canada

      I agree Sunny, especially as you can get a website for free or for very little money.

    • Sunnyglitter profile image

      Sunnyglitter 5 years ago from Cyberspace

      A website is an absolute must. It's hard to be seen as an expert without one.

    • dmcgaw profile image

      Danielle McGaw 5 years ago from Manitoba, Canada

      Great hub girl. Being considered an expert in something can really take you far online. It can bring in new customers or get more readers on your blog. But definitely a goal worth striving for!