ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why Facebook Adverts Don't Work

Updated on November 1, 2012

Facebook Users aren't 'Liking' the Ads

Facebook has Low Influence on Customers

Advertising and marketing is important to all businesses regardless of whether they are a large multi-national organisation or a Sole Trader looking to make some extra cash. With over 900 million users, Facebook would seem like a great place to attract customers and boost sales but worryingly, there is increased evidence to suggest that spending money on Facebook adverts may not work.

Poll Shows Facebook Users aren't Taking the Bait

A poll which was carried out by Reuters/Ipsos earlier this year studied the Facebook usage of just over 1,000 American participants. The poll looked into a variety of things but one of the key findings was just how much Facebook users are influenced by advertising that appears on the Social networking site.

The study which was carried out between May 31st and June 4th 2012 found that 4 out of 5 people surveyed had never purchased a product as a result of seeing a Facebook advert. This 80% segment also agreed that they also hadn't purchased a product because one of their Facebook contacts had mentioned a product or company in their status or because they had 'liked' a product.

The findings of the Poll will no doubt serve as an indicator to those currently using Facebook ads or businesses thinking about using them, as to just how beneficial the adverts might be in terms of sales growth.

The month after the findings of the poll were published, car manufacturing giant General Motors announced that it would no longer be using paid for Facebook advertisements. The news from the automobile giant will have served as a stark reminder for Facebook that much work needs to be done if they are to turn the social media platform into a lucrative advertising option.

Look Away, There's an Ad!

The question that would surely have been asked by Mark Zuckerberg and Co. is, "just was is going wrong?"

Adverts are all around us in today's modern society, billboards, television, radio and the backs of buses are all used in a bid to get us to part with our hard-earned cash and buy new products. It could be said then that Facebook has become a victim of the advert-heavy world that we now live in, we see so many that we no longer care.

Is it likely that the advertisements are just not being seen? It seems unlikely, just open a page on Facebook and you'll be greeted by a whole host of advertisements, but then, are people paying attention to them? The likely answer is, no. It is probably true to say that our brains have become used to where these 'interruptions' are placed on Facebook and so we now automatically filter them out and pay no attention to them whatsoever.

Used in the right way, Facebook could be an extremely lucrative platform for advertising businesses, it would seem though that the current setup just doesn't work.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)