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Why Is It Difficult to Make Money Blogging?

Updated on September 4, 2014
They've been lying to us?!
They've been lying to us?!

Why Most Professional Bloggers Are White-Liars

Most "Professional Bloggers" will tell you there is still money to be made online. While there is truth to this, the bloggers who make 6-figures monthly, don't tell you how hard it was for them when they first got started blogging and that if you start trying to do what they're doing now, it's not going to be easy. It's going to be a lot of long hours, long days, and long years before you "might" see any profit.


How many times have you tried to make money online and failed?

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It Was Easier Back in the Day

Back in the early 2000's, it was easier to get listed on page 1 of any search engine for any keyword. I know, I was there on page 1 for keywords like "cheap airline flights" and "best air mattress."

Back then, there was far less competition and once you got to the top, it was very easy to maintain (assuming you had money to continue growing).

These days, there are over 500 million websites, each trying to build their own business.

Google (and other search engines) are getting very good at figuring out which websites are purely monetary-driven -- meaning the sole purpose of the website is to make money -- and which ones are actually trying to help people learn something new.

So if you think you're going to make some quick cash from a new website, think again.


Excellent Blogger Documentary Video

A few months ago I attended a live showing of Living Dot Com's Blogger and Entrepreneur documentary. It showed the lives of about 14 millionaires' lives and how they got started with making money online. It was excellent and I highly recommend watching this movie if you get the chance.

Online, There's No Such Thing As "Quick Money"

If you're just trying to make some "quick money", I do not recommend building a niche website.

Niche websites require a LOT of time, research, and money to get them to the point where they can compete and potentially make you money.

The pros will always win. They have more money for advertising and have more resources that help them maintain their website's status. If you've read any popular or up-to-date SEO book, you'll know that when picking "keywords" to rank for, you want to pick ones that have competition but not a lot of it. They call these "golden keywords" because they're almost impossible to find unless you have weeks to spend researching.

Let me put this into perspective...

As mentioned above, you want to first start with keyword research to find those golden keywords. But, in order to do quality research on these keywords, you need to buy certain keyword research software such as Market Samurai and Long Tail Pro. Yes, there are free tools out there but they really don't compare with quality of results. It's your choice, but I would rather spend the next few years working on a site where I've done research with quality tools than "hope" that the free tools gave me good results.

After you've done your research, you need to buy a domain name, get reliable website hosting, and start writing content.

Once you have written at least 10, 700+ word articles and added them to your new website, you'll need to start getting traffic to that site. Simultaneously, you'll want to gain followers on popular social media sites like Facebook, Twitter, Google Plus, and Instagram. Doing so, requires more time and energy spent adding new posts, images, and videos.

You'll then want to add a newsletter sign-up form on your website to start building an email list. I use Aweber for collecting email addresses and setting up auto-responders.

You then have to write auto-responder email content for your subscribers. This will potentially help drive traffic to your products or affiliate-related product links within those emails. This means you need to write (or hire) someone to put together at least 25 emails that you can send to your readers every few days. These emails need to be written "just right" or no one will buy anything from them. Just having thousands of subscribers doesn't mean you'll make any sales either.

After you've spent a year putting everything together and you're starting to get followers and traffic, there's no guarantee that you'll make any money from your website.

Can you see what I mean when I tell you it takes a lot of work?

Back to the Basics

Pro bloggers claim that using simple tactics will work over time - keyword research, back-linking, writing quality content, SEO, social networking, etc - and while they will work over time, they don't tell you that unless you have $5,000+ to spend on all this stuff, you're going to get burned out and quit.

That's where these pros jump in and exclaim, "Buy my product! I can help you make money blogging like me!"

These pros have spent years doing what many people aren't willing to do. And because we're lazy, we end up buying products that don't really work just because we see some bloggers claiming they do - and they have proof they're making money at it.

The thing to remember is this: they're not making as much money from their own product as they are from those that buy their product.

Learn From My Experience

The most important things I've learned from countless hours spent writing articles is this...

If you want to make money blogging you have to write about something that not only is important to you but is important to millions of other people. You have to write about something you could write 100 articles on without running out of information. You have to be excited about teaching others this information.

If you're not doing that, good luck because you're going to have a hard time making any money from something not many people are interested in.

I hope that I've truly helped many of you learn how difficult it can be to make decent money online. If you have any questions, feel free to leave a comment below.

I hope you paid attention...

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© 2014 Michael


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    • Khurram101 profile image

      Khurram Hussain 3 years ago from Islamabad

      Great article! Being a blogger myself for many years who have spend thousands of hours writing articles. I know how difficult it is to earn from blogging. It requires lot of patience, hard work plus time.

    • hoverstate profile image

      Michael 3 years ago from Los Angeles, CA

      That's great. 300+ views is a really great start!

    • dilipchandra12 profile image

      Dilip Chandra 3 years ago from India

      Useful and interesting... I have a blog and am getting a traffic of 300+ page views a day. I am planning to improve the same for more views...