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Why Making Money Online is Lame
Robbing the Poor and Feeding the Rich
The offers are everywhere online. Perhaps you are able to turn a blind eye, or maybe you still notice them. A multitude of people would love to help you make money from home. The only problem is; they would actually like to take your money, and in return they will let you know how you might be able to do what they do in order to work from home.
These people aren't entrepreneurs by definition. They aren't entrepreneurs because technically most of them don't own any type of business. They aren't qualified in any way, but supposedly they make boat loads of money online and can help you do the same.
These people are in some of the most noticeable areas in the work at home niche; email marketing, product creation, affiliate marketing, and mlm. The big time money makers, we know them as gurus (I guess an online guru is anyone who makes tons of money off of other people in the work at home niche), would have you believe that the big money and fast cash comes from these areas. Each of these niches are acceptable in their own right, however, thanks to gurus they have become the wasteland of the internet.
This form of marketing was created to connect a business to its customers, or to give the list recipient updates and useful information about a business. This may actually happen with some legitimate businesses that have online websites, but if it happens in the work at home niche, I haven't seen it. Instead we receive constant opportunities to take advantage of some "new" way to make money, or some "failproof" way to work from home.
We don't receive useful and helpful information, we just get this garbage that we don't really need at all. We also get this stuff from people who do not have permission to contact us, which we call spam. Email marketing has been corrupted and that is really lame.
Many people take advantage of this niche by creating ebooks and selling them online for profits. It works because people are always looking for information online and publishing an ebook is actually very easy. However, we can obtain a plethora of information online for free and don't really need any of this stuff either. Through salescopy, marketers would lead you to believe that you need the information that can be found in their ebook, and that it will enable you to do what they do in order to make money and work from home (at least in the work at home niche).
Basically, they are saying; "Pay me this amount of money and in return I'll let you know how to make money online". That's not a business! It sounds like the stupidest way to make money ever! Technically they may not all be scams, but some of them surely are just that. Everybody and their brother can publish an ebook online about making money, and people are always buying this stuff! Product creation is corrupted and that is really lame.
There is a lot that can be done with affiliate marketing, which isn't bad in and of itself, however, it can go hand in hand with product creation. Often times when an ebook gets published, the creator adds it to Clickbank where affiliates can promote the product for a commission. This helps spread the word about any particular ebook and generate more sales. This is beneficial to the publisher, the creator, and the affiliates. However, like I covered above, if these products are in the work at home niche, they are generally just more garbage that we don't need.
Now we have a ton of people promoting this stuff that we don't need, that helps us get nowhere fast. Most of that stuff sure sounds good, but if it really worked everyone would pretty much be a guru, which is not possible. Instead, a select group of marketers (gurus) make most of the money, while the rest of the market keeps spending it. And what a market it is! Remember? "Buy my product, and you will learn how to; make money online, make money fast, work from home full time, do what I do", etc. There's no real business. There's no ownership of anything. Work at home by selling work at home? Does anyone else see a problem with this? When corrupted product creation combines with affiliate marketing, it's really lame.
MLM is multi-level marketing, and it only ever works for affiliates when they get others to join the company underneath them. Everyone in MLM is required to pay for a specified product or service, as long as they expect to earn commissions. Now, if a company is selling something that you need or currently purchase all the time, then MLM could be a good thing for you. However, most people would have you believe that MLM is a great way to work from home.
In reality, people begin to join these compainies, spending money on stuff that they don't really need in hopes of earning some good commission, only to end up with a pile full of stuff that they didn't really need and zero big commissions. Even if you are successful doing the MLM thing, there are still tons of people under you or around you who are losing, and that is really lame.
Why Work at Home Fails
When you think about it, if you are marketing work at home, you are either marketing to others who are marketing the same thing as you, or others who have some interest in the niche but haven't really gotten into it yet. Either way, you are selling work at home, which isn't even a product of any kind, to others who must also do the same thing. There's no real product and there are always going to be plenty of losers within the work at home niche.
Think about it; if all of these gurus are getting richer and richer by the day, all of that money has to keep coming from somewhere. The gurus gain money, while much of the rest of the niche population loses it. How is this a good market? How is this even a market?
I don't know about you, but anything I see (which is usually all over) about making money online or working from home usually gets deleted straight away. Sometimes I actually do check it out, but even though the salescopy may be extraordinary (and probably the best part), I don't purchase because it's not anything that we really need. It's really not! All of the information that you need can be found throughout the internet for FREE! There aren't secrets here. We just have to sift through the information.
Information products; so useless, but always selling. Must be solely due to some excellent salescopy.
Do people have the right to sell information online? Sure they do. If someone wants to purchase your packaged information, that's their choice. However, aren't people basically manipulated into purchasing all of this information through over-hyped salescopy?
In my opinion, when we make promises, when we sell our information, when we build up hope; we have a responsibility to follow through. Can such a thing really be accomplished in a market where there's no real product? One thing is for sure, it's not happening.
We all know that at least 9 out of every 10 people who attempt to do the work at home thing will fail. It's old news. There are various opinions about this, but if you think about it, if 1 out of 10 is making a bunch of money in the work at home niche, it's only natural that most of the others will be spending the money. Now, I'm not saying that 1 out of every 10 is a guru, but naturally the gurus would be making more than the others who are also successfully making money online.
So how can we combat the manipulation, the false promises, and the would be broken dreams?
I guess we just shouldn't buy their stuff or join their lists. I'd rather not make my living based on the failure of others, but I guess that's just me.
Why Making Money Online is Lame Copyright © 2009 Dave Earley
About the Author:
Dave Earley is a tradesman who loathes the work at home niche for reasons described above. He creates websites, writes articles, and also works with social media. Feel free to share your experiences, your successes, and your failures here.
Do You Make Money Online?
A real guru is a spiritual leader who leads others in ways of wisdom, which is not at all the case online.
Did you know?
About 9 out of every 10 people fail in the work at home niche. Approximately the same percentage of people believe that everything online is a scam. This is what the gurus have done to work at home.