Why Proper SEO is Necessary for a Small Business
In my first year of running my business KeyWords Media, there are a few things that I've noticed about the way many local small businesses perceive SEO. One thing that I've caught onto right away is that many of the owners of these local businesses really have no idea about what I actually do, and what SEO or Search Engine Optimization actually is.
Most of the local business owners I've come into contact with over the past few months usually just refer to me as "that writing guy," which tells me that they either have no idea what I really have to offer to them, and that well...I'm just some writer that's looking to sell them something.
In one respect they are correct, because I am looking to sell them something...my knowledge and expertise. Many small business owners in my opinion think that their business's online presence (meaning their website or blog or both) is just fine because they rank well for certain keywords and phrases and show up on Google's search results on the first or second page.
This is fine, but if these businesses are showing up for the same keywords as many of their competitors, then their not winning the battle...or the war. because they're showing up along with their competition for the same searches using the same search parameters, when in fact they should be showing up for keywords that are a little less competitive and still rank well in Search Engine Return Pages (SERP's) and to be honest with anyone reading this...Google changes the rules on "Search" at a whim, so if your ranking well one day, you could disappear from those pages results the very next day...just with an adjustment to an algorithm.
This is why many small business fail at building their online presence. The average bussiness owner has no idea about the imnportance of a page that is properly optimized for SEO, never mind what SEO means.
This is where someone such as myself comes in. My job is to work with the small business person and help them with their website or blog content. I do this by writing content (articles) that explain to their potential customers why their products and services are the solution to their specific needs.
Sounds pretty simple right...and this is where the misunderstanding about what I do comes from. It's not as simple as just creating an article from scratch. You have to tailor that article with the right keywords that are specific to what your customers are searching for, and that means not just using single keywords, my job is to also use long-tail and mid tail keywords.that are relevant to the client's business.
These are the types of keywords, that while not as high on the keyword food chain, will help your business get more page views, because people can find your business using those less competitive keywords that still describe your business and my task is to use those words, and phrases in articles that describe your servivces and shine a positive light on your business.
So for those of you considering adding an online component to your brick and mortar business or if you already have a website or blog that's not delivering to you the types of conversion rates (sales) that you would like to have, then it's time to look at hiring a professional who has the knowledge and experience to help you achieve your business goals, so if I walk into your small store, don't just think of me as that "Writer," think of me as the solution to your issues with SEO.
Lew Newmark is the owner of Keywords Media, an online business that provides website and blog content tailored to your specific business needs.