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Why Syndicated Content is Duplicate Content When Article Marketing

Updated on December 11, 2013

Is Syndicated Content Duplicate Content?

"Is syndicated content duplicate content" in the eyes of Google and the search engines is a common question among article marketers or those engaged in content syndication?

It is a question that regularly pops up on the biggest internet marketing forum on the planet, the Warrior Forum.

It's an important question too because so many newcomers to internet marketing start off with article marketing. These newcomers soon begin to worry about their website or blog being penalized by Google with a "duplicate content" penalty.

So the question is regularly asked on the Warrior Forum.

And invariably (and regrettably) the same people provide the same response each time the question is asked.

But is that really the case?

Is the bald assertion that syndicated content is not duplicate content or is it a blatant misrepresentation of the facts that is in danger of becoming an urban myth simply because so many people on one internet marketing forum say so?

And do these champions of "article syndication" have a vested interest in perpetuating the myth?

And do the moderators also have a vested interest? People like Paul Myers..

Read on..

Warrior Forum Members Say Syndicated Content is Fine..

No sooner is the question asked on the Warrior Forum than the small but vociferous clique of so called "article syndicators "jump in to reassure the questioner that the answer is no, of course not.

People like Alexa Smith, Paul Uhl (Myob), Bill Platt, John McCabe, Annie Pottinger claim to be successful in a brand of article marketing which they call article syndication or content syndication.

They cite news aggregator sites and other well established websites as examples of successful syndication and the non-penalisation by Google of these sites in the search engines.

They even go so far as to cite Google as saying that duplicate content is the same content on a single domain, that is on the same website. Otherwise, according to this bunch of self-appointed experts, having multiple copies of the same article published across hundreds of websites on the internet is perfectly fine.

What they fail to point out is
1. The willful misrepresentation or misunderstanding of what Google Webmaster tools site states in relation to duplicate content and

2. Most of the self appointed experts reassuring newcomers to article marketing is that they "have skin in the game", that is a vested interest in perpetuating the myth.

Many of them supply services online by way of content writing, article writing, article marketing training, and so forth to the same newcomers.

Duplicate Content According to Google

Google's view of what is considered duplicate content is quite clear and quite instructive and worthy of examination.

To find out what Google has to say about duplicate content you simply need to go to (Click Here)

Firstly Google Webmasters tells us:

However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

So it seems pretty clear to me if you attribute the meaning intended to words in the English language that "content duplicated across domains" is considered by Google to be duplicate content.

The reason? Google describes it as a "deceptive practice" and an attempt to "manipulate search engine rankings or win more traffic" which is likely to lead to a "poor user experience".

Google goes further though in relation to content syndication..

Content Syndication-"Syndicate Carefully" Says Google

Google refers specifically to syndicating your content on other sites. In fact it tells us that if you do syndicate your content on other sites that Google will always show the version of the content that they think is most appropriate for the user's search.

So you may well find your syndicated article outranking your own version on your own website depending on Google's view of the most appropriate result for the searcher's query.

"Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer." Source: Google Webmaster Tools, Duplicate Content.

Do You Believe Google or a Small Group With a Big Vested Interest?

So, when you are trying to increase your website traffic and promote your online business you have a serious and important decision to make: do you believe a small handful of people on an internet marketing forum or do you listen to Google Webmaster tools?

When you spend a lot of time writing articles, promoting your website, seeking to attract interested visitors and increase sales (or even get your first sale) you really need to be sure that your time, energy and money is not wasted following bad advice.

And much of this advice is from people with a vested interest in having you believe that there is no problem with article marketing or syndication as they advise. Because if you believe them and that there is no problem then you will need lots of content to carry out this strategy.

And many of them will supply you with just what you need..

Don't build your business on a house of sand. Google dominates the internet and if you choose to ignore their guidelines and advice you will really struggle to succeed.

Hopefully that will not happen..

Growing Your Business Online-You Have a Choice to Make..

Despite what you may read on the Warrior Forum from regular forum posters like Alexa Smith, John McCabe, Annie Pot, Paul Uhl, and a few others is is pretty clear what Google's view is:
the same article published widely across the internet is considered to be duplicate content and not what Google wants at all.

You may swallow the lie that Google is not important and ranking well in the search engines is not of any interest.

Well..good luck with that.

Because if you are naïve enough to believe a small coterie of forum posters who claim to be successful online, despite any evidence of success whatsoever, then you are heading for failure.

Let's be clear: Google is the internet. And if you are not on board, if you are submitting hundreds of articles across article directories and other web owners sites and hoping to do well, you are wasting your time.

It simply won't work and if you think logically about it for a minute you will realize that Google and the other search engines simply cannot afford to have their search results clogged up with multiple copies of the same article.

Copyscape-A Free Duplicate Content Checker

The best know duplicate content checker site is undoubtedly to be found at

If you are worried about the plagiarism of your content Copyscape provides a free service which allows you to check on the internet for copies of any page of yours on the internet.

You simply insert the url of your page at and it will search the internet for matches.

Syndicated Content and Google

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Is Syndicated Content a Mistake?

Do you think syndicated content is duplicate content and will hurt your website?

See results

© 2013 Ernest Hemingway III

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