ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why Toyota Motor Company is a Great Learning Organization

Updated on November 29, 2014

“At the brink of bankruptcy in post-war Japan, Toyota Motor Corp, LTD., was forced to split its sales from its production operations in 1950, by creating Toyota Motor Sales Co., Ltd. (Japan), as a condition for obtaining financial assistance.” (Toyota, 2007) Each company concentrated its resources into its own area of responsibility. This continued for 32 years, but Toyota realized that in order to efficiently compete within its industry, the two companies must be combined into one. The two companies finally merged in July of 1982 as the new Toyota Motor Company.

Today, Toyota’s models are among the best-selling and top-rated vehicles in their class. For example, both the Corolla and the Camry are considered more economical than some of their competitors due to the higher gas mileage. The company realized that in order to compete within its industry, re-structuring along with continued innovation were essential. This requires strong organizational culture and job satisfaction along with effective training.

Source

“Since 1983, TFS has grown from a small company of eight associates to more than 3000, with over $80 billion in managed assets, serving 2.3 million customers under the Toyota Financial Services and Lexus Financial Services market brands.” (Toyota, 2007) The company continues to grow and training becomes an issue. The company has had to develop training programs for new employees and offer continuing education programs in order for existing employees to update their knowledge and skills. Toyota is very successful and undoubtedly chaotic at times, however, the company does have very clear job descriptions and functions. This, along with Toyota’s training program helps reduce chaos to a certain extent.

As consumers we hear how many older model Toyotas are still on the road and have had substantially less problems some of their competing makes and models. This definitely positively affects the reputation of the company. Individually are more inclined to purchase vehicle that hold their value, require less maintenance and are reliable. Personally, I can attest to the fact that I have driven my 2007 Toyota since it was new and have only had to have one part replaced in 7.5 years. It was while the vehicle was still under warranty. That is pretty impressive.

The company advertising slogan is, "Let's go places". It indicates the company intends to make quality, reliable vehicles that consumers can depend on to meet their commute and travel needs. The company also intends to be a leader within the industry. Toyota strives to "go" to the top of the industry. The company does continue to be a leader with the Camry being a top-selling model and the Corolla also being a major player.


Changing behavior and mind-sets based on experience is characteristic of a learning organization. This may sound pretty basic, but many organizations fail to acknowledge certain truths or facts and, instead, repeat dysfunctional behavior. Toyota is a strong company because it modified the organization as needed to change with the needs and desires of the economy and with its consumers.

References

Toyoto Motor Company. Retrieved from http://www.toyota.com.

What is your favorite make of auto?

See results

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      kevin ramen 

      3 years ago

      Toyota was, is and will always be the best car maker ever!!!

    • pramodgokhale profile image

      pramodgokhale 

      3 years ago from Pune( India)

      No doubt Toyota is world's largest automaker and Japanese innovation of hybreed vehicles and other energy efficient vehicles proved their merit.

    • fashionapna profile image

      farhana khurram 

      3 years ago from pakistan

      good

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)