ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Small Businesses & Entrepreneurs»
  • Marketing for Small Business

Why You Should Keep Your Business Away From Fake Reviews

Updated on January 31, 2018
NileshKasurde profile image

#Engineer #AnalogueByBirthDigitalByJob, #DigitalMarketingStrategist #QuoraAddict, #DeterminedDreamer, #SocialMediaLizard, #ProundIndian

Normally we expect that the reviews which are posted by users on sites like Amazon, Facebook, Google, shopping portals or other review sites be trustworthy, neutral and objective.

Normally we expect that the reviews which are posted by users on sites like Amazon, Facebook, Google, shopping portals or other review sites be trustworthy, neutral and objective. But each and every time it is not true. Some aggressive marketers who are willing to gain users’ attention, they pay or hire any agency to create fake reviews for the product or service they are planning to promote.

Now the main issue with such products with fake reviews is that the end user uses or buys any product of service which is not that much about quality as per his/her expectation. He/she just buys this product because the peoples who are already using this product says that it is a good product.

This is often termed as opinion spam or sock puppetry. Opinion spam blinds the consumer to the truth and indirectly spoils the reputation of the site where reviews are posted.

Preventive Measures Taken By Review Sites:

Despite of all the security measures taken by these review websites, the fake reviews are still in progress and is becoming one of the most important marketing technique of agencies.

1. Amazon Fights Against Fake Reviews:

Despite of the all the scenarios, reviews sites are kept on trying to block all those activities which looks spammy. In 2015, Amazon filed a lawsuit against a company that offered false four- and five-star reviews for product pages. Later that year, Amazon sued over 1,100 sellers of fake reviews who allegedly posted reviews in exchange for money. And in early 2016, it sued three of its own vendors for the same practice.

2. Google Fights Against Fake Reviews:

In 2016, Google warned product review bloggers to disclose any compensation-based relationships with vendors and to no follow any links to sites with whom such a relationship exists.

3. Yelp Fights Against Fake Reviews:

In 2013, Yelp estimated in 2013 that 20–25% of its 70 million reviews were suspicious and has been forced to resort to undercover sting operations to keep their reputation at its best.

The Story Behind

You’re fully aware of how online reviews are important for your business reputation and user attention. Sometimes, you already get a proposal from any consultant, social media agency or online reputation management agency to start posting some positive reviews about you’re your products on those review posting sites.

You will get to know about some common reasons from such social media agency or online reputation management agency.

Here Are Some of Those:

1. Everyone is Doing

The first things you will hear that everyone is doing and most important your competitor is already ahead of you in this marketing tactic.

But the most important fact is that the marketer is already into thinking about the reviews and in most of the cases he did the same spammy things which his competitors’ are doing.

Sometime the marketer will not agree about this technique, because he is aware of the future.

Then the next tactics used by the agency could be

2. You Will Never Get Caught, If You’re Smart Enough

Although you are smart, but not enough to play with the review sites.

So at the end why you should put your business at risk just for a couple of four-five star reviews.

What a Marketer can do to promote his business

Opinion spam is always a foolish and risky marketing strategy to beat the competitors which are also using the same technique. There are so many things you can do to increase your user attention.

Here Are Some Tactics That You Can Use:

  1. Make full use of white-hat methods to encourage reviews.
  2. Send a request Email to all the recent customers to write a review for the product or service.
  3. Attach a card with each product to request users to post the product review.
  4. Always ensure the end user that happy customers are our first policy.
  5. Do not disclose your confidential user information with any external source
  6. Always give a response to all the reviews may be its good or bad. It is also an indication that you are giving attention to your end users.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)