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Why You Should Keep Your Business Away From Fake Reviews
Normally we expect that the reviews which are posted by users on sites like Amazon, Facebook, Google, shopping portals or other review sites be trustworthy, neutral and objective.
Normally we expect that the reviews which are posted by users on sites like Amazon, Facebook, Google, shopping portals or other review sites be trustworthy, neutral and objective. But each and every time it is not true. Some aggressive marketers who are willing to gain users’ attention, they pay or hire any agency to create fake reviews for the product or service they are planning to promote.
Now the main issue with such products with fake reviews is that the end user uses or buys any product of service which is not that much about quality as per his/her expectation. He/she just buys this product because the peoples who are already using this product says that it is a good product.
This is often termed as opinion spam or sock puppetry. Opinion spam blinds the consumer to the truth and indirectly spoils the reputation of the site where reviews are posted.
Preventive Measures Taken By Review Sites:
Despite of all the security measures taken by these review websites, the fake reviews are still in progress and is becoming one of the most important marketing technique of agencies.
1. Amazon Fights Against Fake Reviews:
Despite of the all the scenarios, reviews sites are kept on trying to block all those activities which looks spammy. In 2015, Amazon filed a lawsuit against a company that offered false four- and five-star reviews for product pages. Later that year, Amazon sued over 1,100 sellers of fake reviews who allegedly posted reviews in exchange for money. And in early 2016, it sued three of its own vendors for the same practice.
2. Google Fights Against Fake Reviews:
In 2016, Google warned product review bloggers to disclose any compensation-based relationships with vendors and to no follow any links to sites with whom such a relationship exists.
3. Yelp Fights Against Fake Reviews:
In 2013, Yelp estimated in 2013 that 20–25% of its 70 million reviews were suspicious and has been forced to resort to undercover sting operations to keep their reputation at its best.
The Story Behind
You’re fully aware of how online reviews are important for your business reputation and user attention. Sometimes, you already get a proposal from any consultant, social media agency or online reputation management agency to start posting some positive reviews about you’re your products on those review posting sites.
You will get to know about some common reasons from such social media agency or online reputation management agency.
Here Are Some of Those:
1. Everyone is Doing
The first things you will hear that everyone is doing and most important your competitor is already ahead of you in this marketing tactic.
But the most important fact is that the marketer is already into thinking about the reviews and in most of the cases he did the same spammy things which his competitors’ are doing.
Sometime the marketer will not agree about this technique, because he is aware of the future.
Then the next tactics used by the agency could be
2. You Will Never Get Caught, If You’re Smart Enough
Although you are smart, but not enough to play with the review sites.
So at the end why you should put your business at risk just for a couple of four-five star reviews.
What a Marketer can do to promote his business
Opinion spam is always a foolish and risky marketing strategy to beat the competitors which are also using the same technique. There are so many things you can do to increase your user attention.
Here Are Some Tactics That You Can Use:
- Make full use of white-hat methods to encourage reviews.
- Send a request Email to all the recent customers to write a review for the product or service.
- Attach a card with each product to request users to post the product review.
- Always ensure the end user that happy customers are our first policy.
- Do not disclose your confidential user information with any external source
- Always give a response to all the reviews may be its good or bad. It is also an indication that you are giving attention to your end users.