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Guide to Ensure SEO Success with Google Hummingbird

Updated on January 14, 2014

Key Facts about the Google Hummingbird

Although Google has introduced some significant changes in the past such as the Penguin and Panda, the Hummingbird is much different from these two. Primarily, it is intended to replace all the old algorithms by implementing the "conversational search" feature. The Hummingbird responds to internet users by processing whole questions or statements, and it proceeds by searching for websites that contain the most relevant concept that matches the query. It also applies an approach quite similar to statistical language in which it rewrites queries to make it less complex. This technique is done by simply browsing through the large database of related terms or synonyms that can substitute a term or two in the query entered by end users.

Since most queries appear to be in a question form than merely focused on keywords, this search algorithm aims to comprehend the intention of internet users. It is expected to provide more accurate results that will meet the demands of anyone who engages in online search. Moreover, Hummingbird grasps the objectives of search queries that include the 5Ws (who, where, why, what, how), so it is able to answer any questions in a more efficient manner.

In addition to this brilliant feature, Google's brand new search algorithm is capable of providing results that is geographically relevant to the user's location. For instance, those who search for hotels, restaurants, and other establishments will obtain results that are based on the geographical context to where they are currently situated. With a better understanding on its users and the different ways people conduct online searches through various devices, Google is able to provide individuals with a more precise answer for their queries.

Tips on How to Make the Most Out of Hummingbird

This newest update by Google is predicted to provide local businesses better online exposure as end users receive answers to their queries that are relevant to their present location. However, you cannot deny the fact that any changes or tweaks in an algorithm can result to significant loss of site visitors. With this in mind, you need to do something to stay on Hummingbird's right side, which you can do so by providing original and top-notch content that internet users require. By putting this basic principle into practice, you have nothing to fear about your ranking in search engine results page (SERP). After all, an optimized website with quality content can always expect to stay ahead of its competitors.

The following are important aspects that you should keep in mind to make your site SEO-friendly and constantly visible in SERPs.

1. Meaningful and Engaging Content

Google always prefers fresh and quality content that is updated regularly. When you have more content to provide readers, this boosts your chances of answering all queries that web users ask about any relevant products or services you may have.

2. Social Media

Having a good social media presence translates to securing a solid SERP. Furthermore, when your web pages have thousands of followers, retweets and shares, you can have a wider reach to your target audience.

3. Quality Backlinks

Make it a point to include quality backlinks from authority websites and online sources that are relevant to your content, as these can have a significant impact on your ranking position within search engines. Put more emphasis on linking into all your web pages than to your homepage alone.

4. Well-Maintained Website

You may have a sufficient amount of excellent content to provide internet users, but when your website frequently encounters technical problems, you may end up losing visitors. So, make sure all technical issues are addressed to encourage more people to visit your website.

Google may introduce more tweaks to search algorithms in the future, but you can always stay on top of these changes by keeping up-to-date with any advancements. This way, you can leverage your key resources to ensure online success and outsmart your competitors in the business.


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