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Why Your Business Needs to Create Its Own Mobile App

Updated on September 10, 2015

Mobile apps are ruling the marketing world. If your company still doesn’t have its own app, you are missing on a great marketing opportunity. There are so many goals that you can achieve through it: promotion, lead generation, buzz creation, and so much more that it can be considered a sin to not even consider adding it to your marketing arsenal.

Keep in mind that you don’t have to be a programmer to create your own business mobile app. And it doesn’t cost a fortune as well, as there are app development firms that are offering their services for very reasonable rates. It’s all about having the right idea on what type of app your company needs to achieve whatever goals you may have.

If you’re still not convinced, here are the main reasons why your business needs to create its own mobile app.

1. For better workflow.

A mobile app can be created for internal use. An example for this would be a communication app that is highly secured and streamlines the sharing of digital files and of course, conversations. Often this is more effective compared to email as the sender can immediately get a reply or status update.

Another use is for retail companies to have their own inventory app. This will help store managers and sales people quickly check if they still have the stocks they need for their customers. In case of shortage in the stocks, the employee can immediately alert the concerned department, through the app, of the problem.

2. Connect with your customers through social media.

With the right app you can reach out to as many customers or target audience as possible. People nowadays are in love with social media and they are willing to share their experiences, both good and bad, with the products or services they’ve encountered. With your app you may provide the best venue to help them reach you directly or to share their thoughts about your company to other people.

3. For a more effective mobile payment system.

Mobile payment is the future of retail. More and more people are going cashless and through an app, they can easily and quickly make their purchases. Studies show that with the ease of payment, whatever method it may be, people tend to make more purchases. It is a golden opportunity that no business should ever miss. Just ensure that the app or system is very secured and that no sensitive or personal data of the customers will be compromised.

4. More people are using their smartphones than ever before.

Based on statistics, the highest number of users are between the ages 18 to 44. So if your target market falls under this age group, then all the more that your business should consider creating its own app. Need an idea on how to get started? There are mobile app blogs that you should be reading.

5. People love games.

A huge percentage of smartphone users are gamers so if your business can think of a great game as a tie-in, then it is worth a try. It’s an amazing way to promote the business and to get people to know more about your main products or services.

6. Collect more data from customers.

A properly designed app can help gather more data about your customers. From their purchases to the frequency that they make those purchases. This is more effective for ecommerce type apps. These data can then be used to improve the app or to know which products are best to be promoted during certain periods.

7. Reach more audience faster.

Mobile apps can reach more audience a whole lot faster than traditional media, especially television and radio. Studies show that TV usually takes 13 years to reach 50 million users or viewers while some apps, like Angry Birds, did it within just 35 days. Just think about what you can do with that number of audience.

Now go get started!

The mobile app industry is showing no signs of slowing down. Now is the best time for your business to invest in a mobile app. Just make sure to do your research first and choose the most trusted and experienced app developer you can find.

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