ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Marketing & Sales»
  • Internet Marketing

Why businesses who ignore Google+ are making a HUGE mistake

Updated on April 19, 2015

Google+ was a year in the making and followed a few (failed) attempts to capture the social network market (it actually followed three other failed Google platforms: Google Buzz, Google Friend Connect and Orkut). It cost an estimated $585 million to build and as of today it’s pretty debatable as to whether this humongous investment has indeed gone any way towards paying off its price tag.

Google is known for having one of the lowest per user time spent on average as well as lower engagement stats (such as those who may be sharing and commenting upon posts).

Despite all of this however Google+ is pretty essential to businesses who are attempting to stake out their own place on the world wide web and here I explain why you are making a HUGE mistake if you choose to ignore Google+.

The Six Golden Reasons that Google+ is completely indispensable

1. It boosts your SEO ranking

The number one reason that there’s simply no getting away from Google+ is the fact that it affects your SEO ranking (e.g. where and indeed if you appear within Google results at all). Neglecting to have a content strategy that targets your audience and moreover ignoring Google+ is today undertaken at your peril, as the search engine giant gives precedence to results built upon Google+ data.


Source

2. Hangouts offer up a new way to connect

Hangouts are generally what they say on the tin and allow you to create groups or one to one chats that you can go back and forth to. These can really serve, in the most basic sense, as free, quick and easy communication, beyond this however and they could be used to build a community to display your hard learnt and extensive expertise.

Hangouts also have a Video Chat feature so you can have one mass webcam chat if you wish, or create an immersive webinar experience.

3. Google Apps Integrate and are altogether rather awesome

I love google Apps. From Google Drive that stores my files so that I need not rely on hard storage through to Google Docs that make for a handy and free alternative to Windows Word and onto Google Calendar that basically organises my life. The fact then that Google+ integrates with these is pretty great and as a perfect example of this all you need to do to create a slot for that Webinar you’re organising is to add an Event in Google+ and all of your attendees that sign up will turn up in a nice little list on your calendar. Useful, hey?

Google Calender = Organisational awesomeness
Google Calender = Organisational awesomeness

What is Google+

4. It provides the most advanced privacy settings there are

Facebook has been subject to plenty of flack over the years due to the way in which they have (or rather haven’t) addressed privacy issues. With Google+ you simply need to head on over to the Cog in the corner, then click through to Privacy and Settings, and that's it… manage all of your privacy settings there and then.


5. Circles allow you to build business and social circles

Circles are, for me, one of my favourite features of Google+. Whenever you add a person to your contacts list (much like a friend list on Facebook) you’ll be able to create a circle in which to put them in. This allows you to keep your relatives separate from your friends and your clients apart from your colleagues… useful hey? Whenever you then share posts from there on in you’ll be able to choose which circles you share it with and you can even opt to email people to let them know all about it! This really goes way beyond what other social networks offer and provides a ready to go, integrated email marketing tool.

Google Communities
Google Communities | Source

6. It encourages making new connections through communities

Communities can be created by you or you can view communities that you may wish to join. This could be upon anything, from an appreciation of wall flowers through to business networking communities.


Despite a shaky start it may be that Google is now gaining the ground that everyone thought it would when it initially launched way back in June 2011. As of the end of 2013 the platform boasted a pretty impressive 540 million users and this growth continues at respectable levels to this date.


What have been your experiences with Google+? Do you think now that it’s worth investing a little time and effort or do you plan on ignoring this rather misunderstood medium? Let me know in the comments section!

Have I convinced you that Google+ may be worth a little more consideration?

See results

How to Get More Google+ Followers Through Circle Shares

Comments

    0 of 8192 characters used
    Post Comment

    • theCozyColordan profile image

      theCozyColordan 3 years ago from the mountains of Colorado

      Actually been looking into this as I am starting to make a business plan for an ecommerce site. Thanks for the insight!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. (Privacy Policy)
    CloudflareThis is used to quickly and efficiently deliver files such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisements has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)