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Why do you need a business card?

Updated on July 23, 2016

With most business being done digitally, you might think that business cards don't matter anymore. But they can offer a lot. Business cards have forever been a necessity for professionals. These small but effective tools are often handed to customers and prospects and can be a highly personalized form of marketing. A well-organized and aesthetically appealing business card can make a better impression than any website address or social media account, which can easily be lost in translation. Good business cards will never be replaced by any of the digital networking tools at our disposal, because digital tools lack the human factor of the equation.

So why do we need to have a business card?

It shows first impression.

Business cards show that you are a professional. They should be part of your self-introduction. The littlest things we do send out the biggest messages. Your cards should contain all the vital contact information needed to capture attention to you. Choose a high-quality business card and your prospects and customers will assume you also have a high-quality company. A creative or custom designed card portrays more than just a name and phone number, it is also your brand personality. Make your card stand out by using a professional printing service that offers a variety of patterns and colors to create visual appeal.

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Marketing.

You never know when you’ll run into a potentially valuable prospect, so you should always be prepared by keeping a stack of business cards on-hand. Use business cards on various occasions to advertise a company in the marketplace. Do not wait when opportunity arises or when somebody asks to give them your card. You should offer them by yourself. As a suitable marketing tool your business card must attract the attention of potential consumers.

Business card helps to build a brand.

Business cards tell a story and people are influenced by that story about you and your work. If you do it right, you will transmit the essence of your brand and it can be a sales piece, a mini ad for your services. However, if you fail at creating a good business card, yours will just be one of many that are forgotten or thrown in the garbage.

A successful card should contain your company’s logo, advertising slogan and necessary contact information, including a phone number, website address and email where you can be easily reached.

The people that you are giving cards to already have dozens of them and you have to give them a reason to keep yours or remember you. A memorable card creates a memorable brand.

Building your brand isn’t an easy task and you should be very careful about it because your image and your future income depend on it. So you always should pay attention to all details.

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Card gives you opportunities.

A business card can create an opportunity out of nothing. That opportunity may be a great business partnership, a new lead or establishing meaningful contact. When you creating your card you should focus less on what matters to you and instead ask what creates the best experience for the person who receives your card.

In conclusion I would like to say that your business card is a reflection of you, think of some interesting things about yourself and incorporate that into your card.

“Luck happens when preparation meets opportunity” – Seneca (Roman philosopher).

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