ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Why do you need a website for your business?

Updated on November 7, 2019
afiat profile image

Syed Afiat Rahman is a Digital Marketing Expert in BJIT Group. He has great knowledge of offshore software development system.

Source

We are living in an era of information and communication technology. In this digital world, a website is not a luxury anymore; it has become necessity for all kinds of business; whether it is small or large. If you own a business and you do not have website, you are neglecting a lot of opportunities that can help you grow your business. A website itself can help you accomplish different sales and marketing strategies to get more leads, sales and overall a greater return on investment (ROI).

Who does not like to have a showroom that is open 24/7 with a very low-cost and generates a very good revenue? Well, a website can be that showroom for your business, and of course, you can get them designed according to your own plan. Without further ado, let’s dig deeper into why a website is important for your business.

Cost-effective solution for Sales and Marketing Campaign

Initially, it might cost you to create a website first. However, the benefit it will offer next is far greater compared to the website building cost. For example, while it is time to have enough traffic for your website to create a worthwhile impact on the marketing campaign or product-specific campaign, it really costs next to nothing to do so. A well-designed website can be the center of any business, and through it a company can advertise its business on social networking sites, forums, and other online platforms.

24/7 Accessible

A website is open for 24/7/365. That means it is accessible for almost anytime around the year. Because of this advantage, a customer can visit your website for support information or information on new and upcoming products and services whenever the time is convenient for them. A website act as an always available and invaluable resource for support and information, which would only be accessible in company’s office hours.

Always Convenient

A website is always convenient when it is compared to visiting the shop or company physically. Without a website, a potential customer needs to move around, one shop after another, to find the best product or service for their needs. But only few customers want to do that in this digital era. They want convenience, searching for the products or services while sitting at home, office or anyplace they want. With a website, they can make the purchase decision, then visit the shop or office physically or buy online to get the desired product. So, having a website means providing convenience to customers.

Increased Sales

A well-designed, professional website can provide a significant boost in sales. Before the digital era, people tend to spend a lot of time before making a purchase decision by visiting different shops and markets. A website provides a solution to that, bringing the shops to the customers online or even on social media platforms and lets people shop at a convenient time. Moreover, promoting a product or service has become far easier than convenient offline marketing. All these provide a very positive impact increasing the number of customers and hence the number of sales. Without a website business will lose all these potential customers who make purchase decisions based on their online research. Smart business owners realize this and create a well-designed and functioning website to showcase their products or services.

Greater Reach – Better Marketing

A website provides far greater reach in terms of marketing and customer location. Your customers can be from another city, state, or even from another country because of the benefit of internet. But first, all is needed a well-organized website.

There are also lots of marketing strategies you can use, only if you have an online presence. These internet-based strategies allow you to market your products and services to the online media whenever or wherever you want.

Proven Credibility:

It is a proven fact that a website provides the credibility you deserve for your business. With a website, you are telling your customers why they should trust you as you will provide the client's list, testimonials, and certification information. Customers will check that credibility before making their purchase. And if they found the product or service is good in quality, they will provide others about the company, which creates more potential customers.

Final Words

According to new statistics by eCommerce foundation, about 88% of consumers research product information before making a purchase online or in the store. This consumer behavior represents the importance of a website in today’s business. For this reason, if you want to be successful and grow your business in this digital era, you have got to have well structured, professional website.

If you are interested in developing a website, mobile apps for your business, or want to use digital marketing services to increase sales and reach out to more customers, BJIT Corp can help you. If you’re unfamiliar with BJIT Corp., it’s a California-based company specialized in Developing and Designing Websites, Mobile Apps, and Digital Marketing.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)