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Why In-House SEO Better Than Hire a SEO Company

Updated on April 7, 2015

SEO is the requirement of every product and services to draw attention of its target Audience. We know its 2015 so with the increase of smartphones, there will more browsing. So it's just not possible to ignore, the power of digital marketing. Now problems come that weather we should hire an SEO company or Simply train our own marketing and PR team. It’s always good to have an in-house team for SEO and if you are not comfortable in establishing new department, better go for the SEO training programs for your current marketing team.


Disadvantage of outsourcing
Disadvantage of outsourcing | Source

Disadvantages of outsourcing SEO Company

  1. Outsourcing SEO (Search engine optimization) at times mean spending a bit more extra than you would if you were doing SEO by yourself, As you would have to pay for the hours and pains deployed by the hired SEO company. You need to counterbalance this cost against the cost of an in-house team’s time, hiring and training needs.
  2. Outsourcing SEO would bring a company that has never worked with you earlier into the marketing mix activities. This would need a some time to follow your market better and get to know the nicety of your business. You need to counterbalance this time against the time it would require you to acquire SEO skills in-house.
  3. As the company will be handling more than one client, you cannot always be sure that time and manpower will deployed on your SEO requirements. You should regularly do a real time check on the work done, assert on detailed reports and ensure that you are getting the hours, work and focus you are paying for.
  4. It's not necessarily the company you have hired practice ethical SEO. Sometimes less-experienced outsource company may use wrong or black hat seo practice which will initially give you the wow effect but in the near future may risk your business, website and online reputation. You need to be involved in the SEO strategies of your SEO company to guarantee that you are not negotiating SEO best practices while trying to save costs.

So its better to have your own SEO team there are various SEO training institute where you may get your complete staff trained or if you still wish to save money start with20r 3 staff members who can later on give in-house training to remaining staff.

Below are the few advantages of have in –house SEO team

  1. Your own employees have a good idea of your industry, they know complete in and out of the business, so they are the best person to plan strategies for SEO.
  2. In-house SEO gives you full monitoring over the SEO strategies and implementation. Since the in-house SEO team is stationed in the same premises as the other employees of the company, the in-house person can be easily bothered for any changes or updates that need to be made and can be executed immediately.
  3. Your in-house SEO team will only work for your company dedicately. So which mean money, which you invested in SEO training of your employees will give you maximum output. Your in-house team considers their personal responsibility as it is directly related to their career growth.


Don’t be in the scoop of an SEO agency, provide SEO trainee to your staff and be a rockstar

IN-House Team Vs Outsourcing

What Do you Think IN-House Team is Better than Outsourcing

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