Why is it so difficult to remain loyal to a company?
Trees without roots
I am speaking directly from my own point of view and this commentary is completely spontaneous. I propose that the reason that brand loyalty is so rare is the lack of stability when it comes to people planting roots today. For example, the Internet makes it extremely easy for people with access to connect with potentially better brands or employment opportunities than their current one. By the way, I am speaking of loyalty of the individual employee to their company of employment. Granted, I can think of some positive instances in which the individual employee can access internal servers with opportunities within their current company possibly in other locations still with the same brand. I expect that the majority of individuals with internet access make every effort to pursue opportunities that present the results best suited to their own personal expectations and needs regarding what is expected that a company provide for them. The assumption that I make assumes that there is a certain level of strategical discreetness in the process involved with breaking loyalty at any level. The high level of importance that is placed on discreetness could be categorized as an occupation in itself.
Loyalty is best exemplified, in my opinion, by thinking of a dog and its owner. The dog becomes closer to owner as time passes and becomes a family member, according to most pet owners. The loyalty, in the dog example, is not just because of the dog's tendency to protect or own their owner. The loyalty is heavily influenced by the surprise and then expectation of the dog to receive food, love, attention and shelter regularly from their owner.
This pleasant surprise and then implied expectation of caring and support, in the dog example, is similar to an employee that is taken care of by their employer in such a way that inspires loyalty between the employee and the company. But the loyalty dissolves completely when an individual feels as though their important needs are not being met currently by the company. And then the feeling of being slighted turns into action when a decision is made to pursue the necessary destination that will provide according to those very important needs.
This is my first public exercise on this topic and on this web format. I look forward to hearing just how I did and what I can do to work better in the future.
Doggone LoyaltyClick thumbnail to view full-size
The Blame Game
Which party is to blame for disloyalty in business?
© 2014 Justin Kelly Duckworth