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Why You Should Have Two Types of Business Cards
May I give you my card? This question is asked on a daily basis by entrepreneurs of all ages and genres of business. Traditionally, this tool was referred to as a calling card that identified an individual and his or her chosen profession. Today, there are a variety of ways to share who you are and what you do, but the business card is still in style. This blog highlights the three basic types of business cards -traditional, digital, and virtual- and their benefits.
Traditional cards that you can have printed via Vista Print, Office Max, or your local print shop are great for handing out when attending networking events or when you see an opportunity to connect during your daily activities. Usually, they include your name, phone number, website, email address, and social media platform information. Even though the paper will eventually be thrown away, being able to simple whip it out at a moment’s notice is extremely helpful, and the design possibilities are endless.
Digital business cards include the same contact information as the traditional card. The difference lies in the fact that you can't hold the digital card in your hand. It can be created with apps like Canva and are transmitted via email, text, or online platforms. Think of it as a photo of your traditional business card that you can send through your phone. I like this type especially because it saves trees and money! It also allows you to obtain your client’s email address, which is next to gold.
Now virtual business cards takes the digital cards to a whole different level! Virtual cards serve as a mini landing page for your business and can connect directly to your website. This can be created through sites like Convey or Visness Card. This is also a great method if you are selling a product or building a network marketing team.
It’s important to have at least 2 types of business cards simply for the sake of versatility. I stopped using traditional cards for a short while, and was super embarrassed when a great opportunity came about and my phone wouldn’t send my digital card successfully. Lesson learned. Going totally virtual or digital can be a hindrance when you encounter a potential client or customer who doesn’t care to use technology. And yes, even in this technological age, there are some people who feel this way. It’s great to have a traditional card and either a digital or a virtual card as well. This way, you’ll always have a way to connect, engage, and inform. Having 2 types of business cards definitely makes networking a lot easier and more effective!