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Write a Great Auction Ad

Updated on December 5, 2017

No matter what the item a great auction ad gets the reader to bid

Writing one includes a title that make the reader stop and place a bid.
Writing one includes a title that make the reader stop and place a bid.

There are countless advantages to becoming part of this particular genre

What is an auction ad?

These are events which take place where a competition of purchasing commodities happens. Customers are not given a direct price to pay for an item. Contending buyers make a bid for a single product and the winner owns it. The writer has the job of crafting descriptions or material with the right combination of words to get the highest price in a sale.

The job entails pushing patrons to participate in the bidding process and when done correctly the cost is driven up as high as possible. The most vital factor is the article ingredients. It is extremely easy to make this happen and get paid for it.

Why hire a freelancer services?

There are individuals willing to pay writers to develop content because there is money in the process. Customers are owners of items or services or commissioned to make it happen. The actual owners pay a third party to do it on the owner's behalf. Writers are connected with either party for the work.

Generally there is more than one item as part of the job. It comes as a listing of more than one. Apples and oranges are not sold or purchased at the same degree. Better listings make for better sales for marketing purposes and more money for everyone involved in the process.

Before getting started, take a look at a high level overview for some of the rewards and downfalls in the area. It sounds simple, but the process of making auction ads work is not as simple as most niches.

Advantages and disadvantages of the niche

Short articles

One of the best and worst things about these is how short the articles are when finished. In other words, less words are needed for the same or more money than comparable work. It sounds great on the service. Though, countless folks are not able to measure up when it comes to making a short piece say so much.

Imagine condensing down a piece of material from a word count of 750 to 100 or less and including the same vital info.

Not a lot of sites for the niche

There are not a lot of sites in the business. A familiar one which has possibly thousands of writers is EBay. Another extremely well known home is Craigslist. This is possibly one of the biggest and most recognized.

There are not an enormous amount of platforms for the industry, having a large number of ads attributed to the same writer is not uncommon. Breaking into the business on a positive note is a plus no matter what the genre.

Becoming a favorite is easy with the correct combination of skills and expertise. When hired to work, become familiar with the kinds customers, clients and merchandise for the job. Additionally, stick closely to what is comfortable. The less research needed the better. Branch out as experience broadens to avoid costly mistakes.

Limited amount of employers

Working on a limited number of platforms generally equates to working with a limited number of clients. Characteristically participants in the places such as EBay have a focused area for selling.

Hiring is tied to certain kinds of merchandise in the marketplace. For instance, if a customer is focused on getting as much money as possible for a particular kind of cell phone, expertise in this area is a plus. It is possible for a small group of folks to be in the business of getting rid of a large number of various kinds of phones. In this scenario there is a variety of ads for a similar product possibly owned by a single person.

With a limited amount of employers, having a positive review is extremely important. If an employee (writer) does have a negative reputation this is the kiss of death with such a limited forum to work with. Employment dries up and income is little or none.

Craft material to make a snap judgement to buy

Ensure visitors arriving at the advertisement want to snatch material up immediately as offered. There are more than a few things which give readers enough confidence in an ad to dive in and buy. Having these in a arsenal makes for a formidable auction ad writer.

Regardless of what is peddled, not instilling a certain conviction within an article drives folks away. An influx of trust or faith comes with the successful strategy to make a sell using these techniques.

Before stuffs or goods are traded for money they are pushed toward the customer by a great auction ad.

Auction ads are a seller’s market. This means buyers are competing with each other for a single product. When buyers compete, the seller has the power in the relationship.

Knowing someone is coming to buy is an advantage

There certainly is no perfect formula to guarantee to get the job done. A combination of several different things makes every attempt more likely to work out well. This is sound advice and reliable when forming words into the right mixture for success.

Work on each of these with the knowledge of less is more. However, it is vital to communicate why this is the best over a competitor with the same item and why a customer does not mind paying for the privilege of ownership.

The title

Forming a terrific title to tie into a brilliant description of a piece of merchandise is half of the work. The writer is responsible for getting customers to purchase. Interesting headlines make readers stop to peruse the content material tied to it.

Those wonderful auction pieces found on successful sites start out with an exceptional title. Countless creators admit it is more important than the description. This makes the customer stop at this particular ad versus another one. Remember, most already have an idea of interest in a certain item.

Even the best, most descriptive and compelling narrative is never seen attached to a horrible one. Getting one that sucks is a recipe for disaster. This is a sure way to dump a potential buyer before they get started.

  • A few ideas for getting started with an excellent one

There is a rule in the business more than a few folks swear by for coming up with it. It is even known to work with other arrangements outside of this particular niche. Make a few, more than just a single one for each piece of work.

Write ten different ones inside of a list. After forming ten, pick the best of the bunch. Imagine being in the shoes of a reader. Which set of words arranged together makes an individual stop to look further?

  • Things to look for in one that works well

Does it push them to want more, such as perusing the description? Finding more than one is okay as well. Usually when this takes place the title from the smaller pool is attached to the work. Whichever one fits best from the lesser group.

For those being really thorough, build up to 50 or 100 and pick the top ten or twenty in the bunch. Begin a process of elimination to a single entry. Many professionals use this technique to come up with something brilliant to work with.

Repeat the pattern over and over again to make the job easier with each new piece of work. A good habit is difficult to break. If the client is submitting similar items to the site, keep the short list for wonderful ones to stay on hand for future articles.

The description

One of the best things about the writing job is targeted traffic is already where they want to be. In other words, any person coming to an article peddling specific types of wares is in the frame of mind to make a purchase. This certainly makes for an easier selling job.

  • Marketing formulas

Marketing techniques are working to some extent. The important piece is the appeal created via an attractive title and the ability to retain with content. This is a technique used to increase readers who want to be potential owners and know it as compared with shoppers merely browsing.

As the number of offers grows so does the dollars in the clients pocket. A positive result is a W in the win column. For each of these the attraction of a writer increases. This is a plus on a resume and helps with negotiating future work for better wages.

  • Get the bid placed

A description is the piece of the puzzle getting a customer to place the bid. Where the title makes the reader stop, the description does the piece of persuasion to guarantee a bid.

Be certain the narrative with each one written commands a bid. Never settle for being lukewarm. Make it hot. A good comparative is looking at a warm inviting cup of hot cocoa on a cold and snowy winter morning.

  • Make the first paragraph pop

Almost everyone will read the first paragraph. Therefore, the first one is the most important piece of the process. This is where a reader’s attention is grabbed with an imagination with an auction ad. Reading this information should have the reader imagining or seeing themselves with the item from the ad. After the first paragraph gets the reader with the item the rest of the ad is simply icing on the cake.

  • Give advantages to buying now

Even though a reader knows this is a competition to purchase, there are benefits for the first to come. A good one even goes one step further by making them want to win the bidding process before reading the first paragraph. Include benefits or advantages in the piece as early as possible to let the person confirm this is the one they want.

Not only make them want to buy now, but also want another. The process is never as simple as it sounds. It takes a strong imagination and the right steps in place to move it to fruition. A good one displays it as the answer to their issues, problem or need.

  • Write big in a small space

Remember these are short and sweet. The amount of space for the work needed is extremely small. This class of work needs a writer capable of gaining a proficiency in writing a small grouping of words to successfully say a lot. They must send a message or voice something provocative enough to push a purchase. A simple explanation is not enough.

A simple narrative description alone is sometimes not enough.

Having the right images for auction ads means a lot to the written piece of work

Merchants selling wares rely on a remarkable auction ad to sell goods. They put a lot of faith in writers to enlist customers to take the dive to purchase their wares.

Not everyone is capable of making this particular type of writing work in their favor. Find out more about the niche and if this is a good fit in certain circumstances. The right writer finds it not only fun and exciting, but very well.


Including pics with an item is useful for getting a reader to bid. Photos are wonderful ways to get the reader to see themselves with it and visualizing a few of the benefits described as part of the content. Several studies show more customers bid for auctions ads that include photos than those without.

Make certain these are a help and not a hindrance. Some writers feel better leaving them out completely. More readers admit a pic draws them in on top a good title in some circumstances. In a few difficult situations where a title is ambiguous or no way to make it work in a positive manner, use the picture for the focal point. A not so good title with an excellent photo is the right choice for victory.

There are a number of companies seeking the services of an advertising agency, but there are hundreds of freelance writers building great auction ads to rival their services. The price is right with the freelance community for tons of clients.

There is a skill and panache to sell online advertising and make the appeal needed for win. Using the expertise achieved through other areas of the profession along with new skills and tools is a winning recipe.

In conclusion

Countless clients are located across the web. They are simply waiting for a writer with the professional know-how to craft content capable of selling items to the highest bidder. The pay is great with a number of other advantages attributed to working in the niche.

There are certainly writers good enough to craft an article good enough to sell something. Though, this particular type of freelance writing is not for everyone. Gaining more information before jumping into anything is always a beneficial. Find out if this is a good fit and discover a bold new world of professional writing income. Online advertising is not for everyone, but for the chosen few, it is beautiful.

The most lucrative time to peddle the professional business varies

Proficient writers are able to make a great living working with these particular types of advertisements. It is easy to unload products to potential customers with certain tools on hand.

Following some simple tips and techniques aids professionals in battling to push customers towards a purchase decision.

Most folks do find it easier to find work and better pay around holidays such as Mother's Day, Father's Day and Christmas. Birthdays are another impulse buying occasion, but are scattered throughout the year. These are notable because for countless people waiting to the last minute to get something drives the prices up.

© 2011 smcopywrite


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    • profile image

      Angel 2 years ago

      Another tip is to cross sell. If you are fortunate enough to have a potential buyer on your ebay listing, you'd like for them to view another listing, right? You can accomplish this by linking other related products within your product description. 1. Upload photos of these products to a high quality image uploading site like 2. Copy & Paste the image codes directly into your product description 3. Make sure the images are correctly linked to other products of yours! Happy cross selling!

    • Rob Jundt profile image

      Rob Jundt 6 years ago from Midwest USA

      I would agree that the shorter the copy the better. Get the auction item noticed with a great image and then sell the top benefits. As I was always preached at in journalism school: make the product the star. And with the sheer amount of products being sold in auctions, being the star also means being sold.

    • dhundley93 profile image

      dhundley93 6 years ago

      These were good tips for selecting a title, and where to put the most emphasis in the description.