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Writing an Ad For Black Forest Cake

Updated on August 6, 2014
Black Forest Cake Is A Great Subject For Ad Copy
Black Forest Cake Is A Great Subject For Ad Copy | Source
An Ad For Baked Goodies
An Ad For Baked Goodies | Source
How To Write Copy For Cake
How To Write Copy For Cake | Source

You could get lost in our Black Forest

Just the other day, Mrs. Swamy, a regular consumer of our cakes and pastries, tried to extract their secret ingredients from us.

"Tell me," she cooed as she bit deep into our rich Black Forest and devoured the cherries on the topmost layer, "what is it that makes them so different from the rest?"

We kept our lips sealed. For, besides not wishing to divulge our secrets, we were afraid that anything we said could incite Mrs. Swamy to ask:"Why do you call it the Black Forest, anyway?" And we'd be lost. But she did ask and we weren't lost, not one bit.

"You see, Mrs. Swamy," we explained,"there are, as you are well aware, layers and layers of soft rich cocolate cake topped with layers of thick, fresh cream. It is such an adventure, almost like setting off on an exploration of the deep dark Black Forest!" She was so overwhelmed at this, she hurriedly ate another.

Then she began on our Milanese pastry.

"Ah," sighed she,"I can taste the very essence of Italy...the spirit of the renaissance...yum!" Then she dived for a chocolate coated doughnut. "Even Mother couldn't make them like this!" said she.

We kept our lips sealed.

And then her eyes shifted to our caramel pyramids. Between mouthfuls she said,"I had a strange dream last night. I was biting chunks off the Great Pyramid in Egypt and I said to myself, this could never be!" She licked her sticky fingers.

"Ah, a premonition!" we said.

Next she grabbed our currant bread, still warm from the oven and said,"Your currants take the cake. I don't even need to butter these! And my hubby loves your garlic bread and your golden croissants...no croissants, no breakfast. I tried making them one morning when we had run out of them, but they always flop."

We kept our lips sealed.

But the word spread. And as for Mrs. Swamy, she also devoured our chocolates, patties and tarts and the few pastries that had escaped her palate. And just when she was on her last crumb, who should burst in through the doorway but Mr. Swamy, looking mean.

"Now I wish I could really get lost!" she muttered.

© 2014 Anita Saran

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