ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Writing for Success in the Business World

Updated on June 18, 2011

Anyone with a the desire to run a successful business will run across the need to write effective press releases and/or sales letters to help in the marketing of one's business. However, there are far too many professionals that do not seem to comprehend the importance of improving their writing skills.

Customers are constantly judging everything they see, the materials you send out to them are no exception. A poorly written press release or a disorganized sales letter will make you appear amateurish and could be a turnoff for a potential client. However, if you turn out a well-written letter, your potential may be impressed with your ability and be more likely to give you their business.

Here is a few tips for improving your written materials:

Start by analyzing your target market. Ask yourself who are you sending these materials to? What interests them? Being able to answer these questions will be a huge help towards your starting point. While writing, use clear and concise words to describe your product or service, BUT do not write as if your customer can not understand simple concepts. Also, don't incorporate business world lingo that you are familiar with, but the general population doesn't have a clue about.

Next, embrace what makes your business special to the market you're in. For example, if you send a press release to be ran in a business magazine or website, be sure to focus on the business aspect of your services. If you are sending a press release targeted to women, be sure you portray how your company can help women. Be well researched in the market you are trying to reach. If your press release dilly-dallies around, most editors or webmasters won't finish reading it, much less print it.

Thirdly, remember image is everything. You only have a matter of seconds to make a big enough impact on a client to grab their attention. Keep in mind that, like you, customers are hit with junk mail and ads all day long and have grown accustomed to shrugging off the ads. Your sales letter needs to be attractive and informative. An attractive ad will catch their attention, but if you don't have the important information included, your sales pitch has been in vain.

Before sending your press release or sales letter out to your clients, PROOFREAD! Make sure to check your spelling and look for possible grammatical errors. This minor mistakes can reflect poorly upon you and your organization. If at all possible, allow a friend or co-worker to proofread it as well. Two sets of eyes are much more effective than one. The additional help may even provide a different perspective that may can be used to your advantage.

Don't allow yourself to become overwhelmed by the perceived daunting task of writing sales materials. Just keep these few tips in mind when you start and stay focused, your written message will turn out just find. If you ever get the opportunity to take a writing workshop, don't be afraid to do it. Any additional skills you can acquire will never hurt your success.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)