ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Employment & Jobs

Writing that Sells |Persuading Others to Buy your Ideas

Updated on August 29, 2012

Every letter, email, or proposal you write in business qualifies as sales pitch if you need to persuade someone to do what you want them to do. In the core of every business is SELLING. You must sell an idea or product to generate cash. But how effectively do you sell the idea? You want to grab the reader’s attention immediately, and as in sales presentation, you want to persuade, motivate, and of course, sell, sell and sell.

Don’t get me wrong. Not every business activity offers you opportunity to use the concept of Selling. However, using the concept in your writing maybe very effective if done properly. Here in this short article, I will present a unique five –step module that can help you sell your ideas and get quick responses.

Understanding the Concept of Selling

Selling simply is the activity of trading something of value between a producer and consumer of a product or service at and agreed value. That basic economics right! That similar concept becomes the core of any wealth creation activities or simply put business. Now, in highly phased computerized world, some see sales as a nasty activity, some say its sucks to have a pestering sales person knocking on your door every two days.

Selling, the core activity of business and wealth creation has come under considerable disrespect in many cultures. Stage-plays depict angst-ridden industrial salesman. Movies show unscrupulous real estate salesperson. Jokes abound about used-car salesman.

What you must know is that every business writing takes a bit of sales approach. Any writing that gets people to do something may involve some form of persuasion. That is selling an idea. That is sales.

Write to Sell with a Five Step Formula

I will discuss the SALES model. There is no definite way to do sales writing. But use this model as checklist when you are doing your writing. Before you embark into your sales writing, run through the sales Model. Practice, makes perfect. So with practice of doing it, you will perfect your business writing skills and sell your ideas effectively. If you don’t practice it, your daily practice of not doing it will keep you perfectly ineffective in your business writing.

Start by getting readers attention

Add the background essentials and unique features

List the benefits from your readers point of view

Evaluate and counter possible objections

Sign off with an either/or call to action

Start by getting readers attention

In our everyday experiences, we encounter situation like this. Consider the cologne sales man who asks to spray your wrist when you enter a store. Why do you think he does that? Grab your attention. Once you turn around to him, there you are. He won you over. The nest thing he will do is to charm you into buying his product. Full stop.

Why not project this similar attention grabbing concept into your written documents by asking questions, making startling statements or referring to an earlier encounter?

Give you an example; “How do you want to boast the sale of your company products, less paper work, less human contact, faster turnaround time and greater revenue? Well, this is about to become reality

The prospect maybe a company owner you wish to approach and get him to advertise his business in your Business Promotional Website. If you are successful, he registers on your website and pay monthly rentals and you benefit. Not bad huh!

Add the background essentials and unique features

You need to know your products in and out to do well. Be equipped with details like who should use them, what products are made from, when they will be available, where they can be bought, way they are better than others similar products. As a writer use the basics technique for effective writing by using FIVE Ws. What, who, when, where and why, to sell your idea.

List the benefits from your readers’ point of view

Benefits! Benefits! Benefits! People buy because of benefit. Not just anything. Your product must have qualities that your customer of the person whom you are selling your idea to will benefit from. Let me put it this way. Benefit is the mantra of sales person. Make it clear in your writing, how the person you are writing to will benefit from your idea. Let me emphasize this again. Never, ever forget the benefits you propose to offer.

Evaluate and counter possible objections

Before you embark on your writing, take time and evaluate any possible objections that may be thrown at you. It’s not good to be caught off guard. You may never know what may be thrown at you. Use the FIVE Ws to understand your product well so you know what you speak about.


Do you want to convince readers to do what you want? Recognize the sales potential in everything you write? There you are, you just learnt the five steps to help your sell your ideas and appeal to the style and sensibilities of the recipient. At SkillTech Pacific, we coach effective reading, writing and speaking. So if you are one that is still struggling with effective reading, writing and speaking, there you have it. You just found SkillTech Pacific.


    0 of 8192 characters used
    Post Comment

    • Ian Dabasori Hetr profile image

      Ian D Hetri 3 years ago from Papua New Guinea

      Thanks Eliud

    • profile image

      Eliud 3 years ago

      I don't even know what to say, this made things so much easire!

    • Ian Dabasori Hetr profile image

      Ian D Hetri 5 years ago from Papua New Guinea


      Thanks for dropping by. Appreciate the vote.

    • CrazedNovelist profile image

      A.E. Williams 5 years ago from Hampton, GA

      Useful and informative writing, Ian. Good work. :) Voted up!!

    • SkillTech Pacific profile image

      SkillTech Corporate Training 5 years ago from Papua New Guinea

      Thanks all for the coments. Appreciate much. More yet to come.

    • nancynurse profile image

      Nancy McClintock 5 years ago from Southeast USA

      Great Hub. Very good ideas. Well spoken. Voted up. Thanks for sharing.

    • always exploring profile image

      Ruby Jean Fuller 5 years ago from Southern Illinois

      Interesting and informative..Thank's for sharing..

    • The Frog Prince profile image

      The Frog Prince 5 years ago from Arlington, TX

      Nice tips but this is the way I see about subjects I write about. If you can't accept the truth, or maybe don't like it, then you aren't going to ever buy into anything I write. Fact check it any which way you will but the truth remains the truth.

      The Frog

    • christopheranton profile image

      Christopher Antony Meade 5 years ago from Gillingham Kent. United Kingdom

      Some great tips here Ian and not just for direct selling. Your methods should be useful for capturing readers as well as buyers.