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Get better at door to door insurance sales

Updated on August 19, 2011

Get referrals and make it easy

Hard at work or hardly working?

Sales is hard work if done correctly, for my example in this article, I will use a door to door insurance salesman and tell you some techniques that I would be using to help me make more sales and why they work.

Look at the picture above and you will see a guy knocking on a door, to me that is the single most hard kind of work period, you may have to knock on 1000 doors before you ever get one sale,(this is called cold calling) so to save myself some time I try to work by appointment and referrals.

If I was selling insurance (like the guy in the picture) I would pull out my files on some on my policy holders and I would call them up and set me an appointment to see them.

This does two things, 1st it gives you a chance to add some more coverage to the policy holder you already have, he may have had a child that has been born since you saw him/her last or maybe your policyholder may have gotten married and now needs more insurance, or insurance for the new spouse and 2nd it also lets you get referrals, before I left I would say something like Mr/Mrs. Smith I am so glad that you see the benefit of having insurance and I want to ask you to do me a favor, could you tell me 3 or 4 people who know you that I could use to set up an appointment to tell them about our new Life Insurance plan like the one you bought, then you don't say a word and you listen to what he says, if he says sure I think my sister would be a good person to see, then you ask his sisters name and ask if she is married and the number of children she has etc, that way before you even meet her you can have an idea as to what she may need, now on the other hand if he says you know I just don't feel to comfortable doing that, don't try to force him to give you any names, If there is one thing most people cannot stand that is a pushy salesman and it may cost you the business you have already sold, simply thank him and move on.

When you are out talking to people, try to get referrals as much as possible and use them to help you make your job as a salesman easier, most people even if they don't buy a policy from you right then, they will not mind at all helping you to make a sell, and they will give you name and phone numbers that you can use to set up appointments.

Here is an example of calling someone you were referred to on the telephone to set up an appointment.

Hello is this Mrs. Jane Doe?... OK great Jane , my name is_______ the reason I am calling you is your friend _______ gave me your name and number, he is a policy holder and he wanted me to contact you to see when we could get together where I can show you our new policy. now Jane which one would be better for you Tuesday or Wednesday. (did you notice how I phrased that question, I did that so as to not talk about the policy over the phone but to get the appointment set up... you cannot sell a policy over the phone but you can set up an appointment)

You will have to use your own wording when setting up an appointment I just used that as a rough sketch of how the conversation will go and don't get upset or frustrated when you first start trying this out, it will work but you will have to work out your own style of getting referrals, this is simply a way to get you thinking of different approaches.

Never be misleading or leave out anything that needs to be said even if it costs you a sale.

Honesty is the best policy and it always will be in fact if you are dishonest or you knowing lie you can and should lose you license to sell insurance.

Try using referrals it does work and is very effective and it will help make you a better salesman.

I need 20 people to help me reach my dream.


Submit a Comment

  • cashmere profile image


    7 years ago from India

    I cant sell a pin to save my life, but I can shop like a champion :)

    Good points in the hub specially about the personalized add ons.

  • manthy profile imageAUTHOR


    7 years ago from Alabama,USA

    Yes - I don't ask for em unless I get a sale from them.

    I sold insurance too, it was fun, I just got tired of being on the road all the time.

    Anyway - Thanks for the comment - Cube

    I look forward to reading more of your hubs

  • cubefactor profile image


    7 years ago from Murfreesboro, TN

    I worked in insurance sales for over three years until being laid off recently! It is a hard kind of business, and I've done cold calling also (mostly scrubbing DNS numbers from the directories). Referrals and word of mouth were the hardest to develop but the most rewarding! Loved the bold points...1) Shut up and listen to the customer AND 2) Don't push too hard (know your limits). Every time I've been turned down asking for referrals I've seen it as "He/She isn't comfortable enough to give me referrals YET"...And then focus on building the relationship.

  • manthy profile imageAUTHOR


    7 years ago from Alabama,USA

    Thanks Mitch I appreciate the feedback

  • Mitch Alan profile image

    Mitch Alan 

    7 years ago from South Jersey

    Keep hubbing...I've been in sales and marketing for over 20 years...we can all learn from each other...

  • soumailaadamou profile image


    8 years ago from new york city

    thank you for your hub


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