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AdSense Experiments - How To Increase Your AdSense Earnings

Updated on April 1, 2015
Use this guide to tweak your AdSense account to get the most out of your website.
Use this guide to tweak your AdSense account to get the most out of your website. | Source

One of the ways to monetize a website is by becoming a published for Google AdSense and showing ads on your site. There are several steps that you can take to increase the amount of money that you earn from these ads, and one of the simplest techniques is using the built in ‘Experiments’ function in AdSense.

This function lets you easily test different versions of ads so that you can see which ones generate the best return. We’ll explore how to make the most of AdSense Experiments to increase your earnings. This guide will explain the following:

  • Understanding what an AdSense Experiment is and what it can do

  • Setting up an AdSense Experiment

  • Learning what you can test with AdSense variations

  • Letting the experiment run

  • Reviewing reports on the experiment

  • Trying new experimental variations

Benefits of using AdSense Experiments

  • You can easily tweak your ads in a few simple steps

  • You can compare different variations to see what performs best

  • You can increase your CTR and the money that you make from your ads

Step 1 - Understand what AdSense Experiments is and what it can do

Firstly, you should of course have an AdSense account that you’ve setup and that you are currently running ads with (via creating ads under ‘my ads’ in the account); AdSense Experiments then allows you to ‘Split Test’ your ads as follows:

  1. You have your original ad, under ‘My Ads’

  2. You create a ‘variant’ of your original ad which differs from your original in some way

  3. You start the experiment running

  4. AdSense shows your original ad part of the time and the variant ad the rest of the time

  5. It records which one performs better over time and gives you the result

  6. You then decide whether you want to revert to your original or change it for the variant

Step 2 - Setup an AdSense Experiment

Each separate experiment applies to one ad only (and its variation), but you can have lots of experiments running against different ads at once:

  1. Go to AdSense > My Ads > Experiments > New Experiment

  2. Choose a name for your experiment, e.g. ‘300x250 Ad, border vs. no border’

  3. Add a note to your experiment if you want to (for example to remind yourself what you are testing)

  4. Under ‘Original’, choose the original ad unit that you want to test

  5. Under ‘Variation’, create a variation of the original ad unit (more on that in step 3)

  6. Leave the box ticked that says ‘Let Google Optimize the Traffic Split’

  7. Start the experiment

Step 3 - What you can test with AdSense variations

The best way to approach experiments is to create a variation with just one thing changed from the original. If you change more than one thing, you won’t be certain what caused any change in performance. Areas you can test include:

  • Text vs. image or mixed

  • Border vs. no border

  • One type of font in an ad vs. another

  • Colors of the ad text, background, border, title or URL

  • For example, you might have an ad with the classic Google blue and green color scheme, and you might have a variant which is identical except for the fact it has a purple border around it to make it stand out

Step 4 - Let the experiment run

Once you have your variations setup, Google AdSense will automatically show originals and variations on your ads and try to establish which is performing better over time. The main measure it uses to achieve this is ‘RPM’, which is the revenue that you earn from your ads.

You should run an experiment for at least a week to gather data and longer if possible.

Step 5 - Review reports on the experiment

Next to each of your experiments, there are a couple of pieces of important information:

  • Summary - This tells you whether the original or the variation is doing better and by how much

  • Confidence - This tells you how confident AdSense is of its summary

  • Underneath each experiment name is an option to ‘View reports’ - If you click that, you can get detailed information on the number of impressions (ad requests), clicks, CTR and RPM.

Once you have a confidence of 80% or above, you should have a very good idea of whether the original or the variation is doing better; when you know, simply click the experiment name and then ‘Choose Winner’ next to the original or the variant (depending on which did better); that will then make that ad the new default for you.

Step 6 - Try a new experimental variation and repeat

Once you have tried one variation and chosen a winner, try another. For example, if you found out that an ad worked better with a border than without, you could then do a variation to see whether a gray border or a blue border worked better. There’s lots of tweaking and experimentation that you can do to find the absolute optimal ad design.

In closing

Using experiments is a great way to find out what works best for your AdSense account and can potentially lead to an increase in click through and ultimately revenue. Having the patience to test these variations will be sure to reward you with more money earned from advertising on your website or blog.


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    • peachpurple profile image

      peachy 2 years ago from Home Sweet Home

      thanks, bookmark this page, I need to change adsense settings