Personal Selling Blythe (2009, 193) described personal selling as the interactive process whereby a buyer and a seller negotiate an exchange process, the process usually being carried out in a face-to-face encounter...
Trying to convey a message and persuade other people? Here are 7 mistakes you need to avoid at all costs, lest you enjoy being embarrassed and humiliated in public.
Golf outings provide a host of advertising opportunities for marketers. Discover the top promotional golf items here, along with buying tips.
Prevention has published their health magazine for decades, successfully tapping into the needs and wants of its older female audience. Learn how to write headlines like those in Prevention magazine.
The way businesses attract customers has changed with the advent of the internet and websites. It is helpful to know how to write engaging content that will convert browsers into customers. Content Rules is a book that...
What is an Information Kiosk? An information Kiosk is a kiosk (a computer for public access) that provides information about a particular subject or topic. Why do we need Information Kiosk? To provide the public with...
Promotional stress balls, while seemingly a pretty simple promotion, have several concerns that marketers need to consider. Find out what you need to know here.
Promotional tote bags are one of the most popular promotional products year after year. Their popularity has grown as environmental concerns grow. See how to use them to build your business and brand.
Popeyes Annie is really actress Deidrie Henry.
Doing business on the golf course is a popular way to network and build relationships. This article explains the business golf etiquette that goes along with the game.