A promotional tote bag can give long-term marketing exposure for business. However, it is a more expensive promotion that must be chosen with care. Learn what you need to know with these buying tips.
The world of advertising is constantly changing. So books on the subject can quickly become dated. Featured here are the best books on advertising whose principles stand the test of time.
Public Relations is the process of communicating favorable info about something to the public, including both positive relations and publicity along with interactions through the media.
What is promotional advertising? And how does it differ than other advertising? Find out in this article.
Have you noticed how adverts online seem to follow you around? If you're looking for a new car, then switch to buying new sheets for your bed, you're still seeing car adverts? This is called ad retargeting - and has really taken off in the past 2-3 years. The term for this is Behavioral Targeting...
I own a popular retail store in Michigan; when the "opportunity" came along to advertise on Pizza Boxes for a popular franchise; it seemed like a gold-mine! Pizza Box Marketing may not be worth your investment. In this article I share my entire...
Email is a cheap and effective way to gain sales, but it must be done correctly. Learn how to advertise with email.
Using celebrities to help advertise a product or service can be a huge success or disaster. Learn exactly what is celebrity advertising, along with tips for success. Several video examples included.
What you need to know about buying printed balloons to advertise and promote your business. Includes discussion of helium shortages, hazards and environmental issues, with tips for responsible use.
Subscriptions don't keep newspapers in business. Ads do! Learn what is newspaper advertising and how it's changing.