Whether writing direct response or general advertisement, copywriters can follow certain guidelines including style, length of ad copy and overcoming barriers to sale.
As a marketing consultant and former college professor of marketing and communications, Dr. Middlebrook offers advice and information for website owners considering selling space to advertisers.
A promotional tote bag can give long-term marketing exposure for business. However, it is a more expensive promotion that must be chosen with care. Learn what you need to know with these buying tips.
Advertising your business online need not be expensive, particularly when using the services of an online free directory website tailored to your niche or country.
Business cards are supposed to 'sell' your business to a potential customer, so you need it to stand out, be memorable and be enticing. This page offers inspiring ideas for adding a creative touch.
Today's advertising industry grosses billions of dollars yearly, both in the U.S. and worldwide. We've come a long way since the first ads on papyrus and walls.
At one time or another almost anyone is likely to think of an idea for TV Commercial Production. Now the question is, What can you do with that idea? An advertising agency will employ writers who have the job of thinking of ideas for TV commercials....
Selling a private property is not as difficult as many people think it is. There are many options for good and effective advertisement - and no, I do not mean a real estate agent under this statement. In most of the cases the owner can successfully...
Like print, broadcast advertising is being seriously challenged by the Internet and technology. Find out what is broadcast advertising and how it's changing for today's marketplace.
What you need to know about buying printed balloons to advertise and promote your business. Includes discussion of helium shortages, hazards and environmental issues, with tips for responsible use.